Email marketing is the backbone for driving digital sales, and you don’t just have to take our word for it. According to a study by ExactTarget, a majority of consumers prefer to receive their updates about sales and promotions from businesses through opt-in email marketing campaigns. Quality communication with your prospective leads and customers is key in generating sales at the highest level while maintaining that digital relationship.
Why aren’t people converting through my email marketing campaigns? When’s the best time to send an email to my customers? How often is too often? These are just some of the questions we can help you solve with your email marketing campaign. Every business is different, which means that its customers are as well. Tailoring an email marketing to fit these individuals by using market research and the analytics we see out of your campaigns will give us the information we need to mold your campaign into a lead generating machine!
Collecting emails through organic methods are the best bet for generating leads. People who double opt-in to newsletters or email lists are extremely likely to convert. So, how do you get these leads? We run email marketing campaigns through social media and popups on your website to begin collecting these extremely beneficial leads for your business. Typically lead generating campaigns are a trade-off system where a business will offer an incentive as a thank-you for your information. Lead generating campaigns which offer something in return will yield the best results and typically gain quite a few more leads than those which don’t. The only question left to ponder is how much is a lead worth to the business?