Back to the Future: Facebook Ads Are Getting a Facelift

Back to the Future: Facebook Ads Are Getting a Facelift

Back to the Future: Facebook Ads Are Getting a Facelift


Back in June, Facebook gave us a glimpse of what could be the future of their mobile ads. We were given interactive, 360º ads from Michael Kors complete with call to action buttons which mimicked a mini website. It was pretty neat and shows that Facebook is ready to appease their advertisers while attempting to make the user experience with their ads a touch better. Now, they are starting to roll out and the big brands are starting to play with our digital advertising future.

The Aesthetics:


 

The new ads have been compared to an interactive-magazine spread. They resemble Instagram’s glossy picture and video promos, and the amount of effort required of brands depends on what they are willing to put in. One of our favorite social media advertisers, Wendy’s, is giving us a sneak peak using the platform. The world is their oyster here, and they keep the ball rolling with the playful gifs we’ve become accustomed to and give us a view on just how customizable this new platform will be.

Key Players


Other than Wendy’s, marketers should be on the lookout for ads from Gatorade, Michael Kors and Bacardi. These major advertisers will be laying the ground work for what’s to come from these ads. Marketers should also be searching out developers, as the days of having a graphic designer whip up a static ad are starting to be a thing of the past. These ads are still months away from reaching anything near what small businesses will be able to afford, but we have the advantage of watching the big guys duke it out for a while to see if they can create a template for success.

Wendy’s


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