Every good marketing campaign begins and ends on social media. It’s how you tell your story, interact with your customers and reach your fans. Social media has also become a platform for searching out new customers, as every like, comment and share allows us to discover their interests and behaviors. This is where social media management is crucial to your business strategy. That information is out there, so let’s put it to use and start finding your target demographic.
You’re looking at the king of social media. Facebook has more than 120 million active users in the United States alone and shows no signs of slowing down. It’s where people go to check-in, tag their friends and spend a few hours binging on their news feed. Because of the enormous activity on this social platform, your digital marketing strategy must rely on a heavy dose of eye-catching, thought-provoking, scroll-stopping ads. If you’re not reaching your target audience on Facebook, let us help you to put your ads in front of your desired demographic using our social media management solutions.
I know what you’re thinking, and you’re right that Google Plus didn’t make the splash in the social media scene many hoped it would. However, underestimating this powerful tool will leave your business in the dust. Because no business can reasonably avoid using or being a part of Google, the giant has switched their strategy and started linking all of its tools to your Google Plus page. Through your Google login, you can manage your local business listing through My Business, upload videos to your business You Tube account, and manage CPC campaigns through Ad Words Express. Almost certainly, more tools are on their way. No social media marketing campaign is complete without the power of Google.
Recently, this visually-based platform surpassed Twitter in active users and announced it will soon launch an advertising platform that will surely be a huge hit among social media marketers. What makes Instagram so valuable as a social media tool? It gives users a window into your business, providing them with the inside scoop on your day-to-day activities. Business owners are given the opportunity to keep their fans up-to-date with visual information that crossposts to both Facebook and Twitter. Instagram is the ultimate tool for those with constantly rotating specials and product lines.
It’s breaking news and updates on your friends and favorite celebrities in only 140 characters. Twitter is one of the most useful tools when it comes to reaching out and creating relationships with new customers while simultaneously maintaining those you already have with your fans. If your brand is going to successfully use social media, Twitter is the perfect compliment to Facebook. It’s time to give your brand that personal one-on-one attention consumers desire.
It’s the ire of almost every business owner. Complaints range from concerns about paid reviews to worries about receiving negative ones if you don’t submit to high-pressure sales tactics. No matter your stance on Yelp, it’s the Yellow Pages of the new millennium. It’s how consumers research to find their next dining experience, retail adventure or place to board their pet. Consumers rely heavily on the opinion of their peers, and Yelp has cornered the market on peer-to-peer review-based marketing. Monitoring these reviews, and possibly advertising your business, can result in big dividends as Yelp continues to grow, amassing more than 100 million unique users monthly. Responding to your reviews can help you to reach your community, to thank those who visit your business and to resolve customer complaints. So even if you aren’t the biggest believer in the Yelp machine, you owe it to your business to claim, monitor and respond to your customers’ needs.
Not all platforms are built alike. We offer services you can mix and match to your business goals. Below you will find a wide range of options for the social media platforms listed above.