Facebook Targeted Ads Expands Data

Facebook Targeted Ads Expands Data

 

Facebook has been using consumer data for quite a while so that people like us can use it to sell advertising. Your data has been fueling the platform so we may show you ads which are more likely to be of interest to you. But don’t let the conspiracy theories come about about how that information is sold.

Facebook Targeted Ads Expands Data

Facebook has been using consumer data for quite a while so that people like us can use it to sell advertising. Your data has been fueling the platform so we may show you ads which are more likely to be of interest to you. But don’t let the conspiracy theories come about about how that information is sold. We don’t get your names, addresses, email or phone numbers from any of this data. The access we have is completely limited, to a point where estimates and audience sizes are the only real data received back. Your data is secure. But let’s face it, if you’re going to be advertised to, why not get the ads that use your data effectively?

It appears as though Facebook’s ad targeting wants to use more of your web-based behavior outside of the platform.

“We sometimes hear from people that the ads they see aren’t as useful or relevant to them as they could be,” Facebook comments in their most recent post. 

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Facebook introduced online interest-based advertising in 2014. These were targeted ads based on people’s use of other websites and apps.

Facebook has been targeting ads based on your likes, website views and other behaviors for quite a while. However, the social giant is going one step further saying it will now begin including information from pages that use Facebook’s Like button plug-ins and similar social features.

“We hope that the ads people see will continue to become more useful and relevant and that this new control will make it easier for people to have the ads experience they want,” the company says.

Facebook does provide users the remove these ads from their feeds, including the Digital Advertising Alliance AdChoices program, which provides a mechanism that allows you to opt out across more than 100 companies. Additional tools are provided in the advertising controls on iOS and Android devices.

Today, Facebook is introducing an additional way for users to turn off this extremely targeted advertising from the ad settings page. If you choose to use this tool, it will become the master control for online interest-based advertising across all of your devices and browsers where you use Facebook.

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