18 Nov 5 Ways to Keep Your Website Content Fresh
So you have a small business. But do you keep your website updated enough for your customers to keep up with your business? It’s easy to forget to make updates on top of managing your business. However, websites are invaluable to the small business owner. All other links, such as social media accounts, emails, storefronts, and print collateral, should lead potential customers to your website and forging an ongoing connection to them, and more sales. To do that, you need consistent engagement.
Here are 5 ways you can keep your website content fresh and connect most effectively with your customer base.
1. Blog/News Section
A blog is your best bet to consistently put up new content – in fact, we’re doing it right now! Post updates about your business, such as local news features, notable changes, seasonal specials, new features, etc. Special promo? Expansion? Just want to get the word out about something pertinent to your business? Post it! This way, your customers will be up to date with all your happenings as long as they check the website.
2. Original Product/Service Details
Post original descriptions for your products or services. This doesn’t just help your customers but also helps your business appear in more relevant searches. Compelling, original descriptions can help avoid algorithms that would otherwise hide products that copy their descriptions from competitors.
3. Reviews/Testimonials/Case Studies
Let your customers know how much other customers would recommend your products or services. According to a Search Engine Land survey, 72% of consumers surveyed said they trust online reviews as much as personal recommendations, while 52% said positive online reviews make them more likely to use a local business. Sure, you could just let your products speak for themselves, but happy customers speak volumes.
4. Resource Section
Give your customers a list of products or services for their convenience, including frequently updating for seasonal changes. They may have questions about your products or services, so make it easier for them to get answers by just directing them to an FAQ and routinely updating it as common issues arise.
5. Video Library
Videos will stand out in a sea of still images. Use product tutorial videos, video ads, and videos showing off your space, etc. Your customers will appreciate you changing things up.
A good website can be the key to your business’s success. Make sure you’re taking advantage of it for maximum customer outreach!