There is no more important time of year for marketing than around the holidays. Between parties, events, end-of-year corporate bonuses, and gifts for family and friends, consumers purchase more at this time of year than any other time. It is important for brands...
It can be easy to get into a rut when it comes to posting on social media. No matter how often your brand runs deals, unveils new offerings, or offers specials, sometimes your content feels stale and repetitive. There are, however, plenty of...
As a small business, it can be easy to be intimidated by the huge dollar values that national corporations commit to their marketing budgets. But just because your marketing budget isn’t in the millions doesn’t mean that it can’t be effective for your company....
Social media influencing has been a well-established field for quite some time now. Certain categories, such as beauty influencers, fashion influencers, and gaming influencers, have been around practically as long as the field itself. However, as with any other field, there are also...
Driving traffic to your site is one thing, but getting that traffic to convert into sales is a whole different ball game. Oftentimes, business will be getting plenty of clicks, but the sales numbers just aren’t reflecting the same success. Here are a few...
When you think of persuasive you may think of a pushy car salesman who just won’t take no for an answer, but there are plenty of other ways to persuade people. Psychology has given us many persuasion techniques that have been proven to work...
One of the most valuable ways to drive traffic to your site is through good SEO. One of the main ways to improve SEO is by creating new content that readers will find valuable; however, there are some ways to boost your SEO without...
Competition doesn’t always have to be a bad thing. As a business, there may be times you wish your competitors would just disappear, leaving you to rule the market. However, there are some benefits to having healthy competition that you may not even...
In a world of technology and virtual connections, it is now more important than ever to use these tools to try to form relationships and connections with your customers. Below are a few tips and tricks to make your virtual connections as strong as,...
Since launching in August, Instagram Reels has been building momentum. It still remains to be seen just how popular this feature will ultimately be. Thus far, it has taken off with certain demographics more than others, but it does present an interesting opportunity to...
