While both very successful, Instagram and Pinterest have both faced their fair share of struggles in recent years. In particular, they have both lost some favor with companies and influencers, so have had to try to capitalize on the rise of social shopping. More and more social media users expect to make purchases directly through social media, and expect that these channels will make their buying experience easier. To help raise their profile among businesses and influencers, Instagram and Pinterest have each separately introduced new capabilities recently. Read on for our take on the newest shopping tools available on these two channels.
Before deciding where to go or what to buy, people check out a company’s reputation by looking at online reviews and ratings. Therefore, having satisfied consumers write about their experience is always beneficial to you. Your customers’ feedback enhances your company and its products or services. Likewise, it enhances your online reputation while convincing others to choose your business. So how do you encourage your customers to write outstanding reviews to help your business succeed? Check out 5 five techniques to get more online reviews for your business.
No matter how clever, eye-catching, or compelling the ads you create are, they’ll only be effective if you’re reaching the right people. Targeting the right audience is a huge key to success. In digital marketing, there are a variety of tools and platforms that can help you target your ads to specific audiences. So how can you go about working to reach the right people? In three words, your target audience needs to be relevant, reachable, and identifiable.
Last week, we published a post explaining the basics of the most recent iOS update from Apple, and the impact it was having on businesses’ ability to advertise digitally, particularly on apps like Facebook. Today, we’re diving deeper into the ways Facebook has reacted to this update, changes they’ve made in response to it, and how this all contributes to the outlook of Facebook ads for businesses.
Email marketing can be an extremely valuable tool to make sales and bring in new customers for your company. This aspect of digital marketing should not be ignored, and is definitely something your business should focus on doing well. From finding subscribers to the actual content of your emails, here are some keys to successful email marketing campaigns.
You have probably heard rumblings about the iOS 14.5 update impacting businesses on Facebook and Instagram. Apple’s latest software update is their most recent attempt to come through on their promise of offering tools that help enhance users’ privacy. While some may see this new privacy update as a positive change, it is likely to have very negative impacts on businesses’ Facebook efforts. Here’s the lowdown on what the update actually is, what it means for consumers, and what it means for businesses.
Twitter has grown in popularity as a powerful platform for bringing people from all over the world together. Businesses and entrepreneurs use this social media network to interact and connect with their customers. However, you must commit to Twitter to engage your supporters in high-quality conversations. That is why it is important to keep in mind that to start a conversation on Twitter, you must take advantage of any opportunity for interaction. We understand how intimidating this can be, so here are some tips for starting a Twitter conversation.
Forming partnerships for your brand can be a bit daunting when you’ve never done it before. But it’s really not so bad. Whether you’re looking to partner with fellow brands, social media influencers, or anyone else, you can start forming partnerships in just a few easy steps! We’re walking through how to get started, how you should approach partnerships, and how you can ensure success below.
It’s hard to catch up with social networking updates because they change regularly. Instagram, which has about a billion users, is packed full of features meant to be entertaining as well as beneficial to marketers. Indeed, it is a powerful marketing tool due to its high interaction rates. That’s why we’ve compiled a list of everything you need to know about some of Instagram’s newest features so you can stay ahead of the curve. Keep in mind that Instagram is known for adding and removing features all the time, so if you still don’t have access to some of these, be patient.
Although competing with the big names online can be challenging for a small company, you can improve your local success by using the right approach and resources. Establishing and maintaining a solid local search engine presence can help your business gain a lot of exposure and reach more customers. Businesses that serve their communities benefit from local SEO because it enhances their search visibility. As a result, small businesses increase their website traffic, leads, and conversions. Check out these five ways to optimize your company for local SEO and get the most out of it.