No matter how clever, eye-catching, or compelling the ads you create are, they’ll only be effective if you’re reaching the right people. Targeting the right audience is a huge key to success. In digital marketing, there are a variety of tools and platforms...
Last week, we published a post explaining the basics of the most recent iOS update from Apple, and the impact it was having on businesses’ ability to advertise digitally, particularly on apps like Facebook. Today, we’re diving deeper into the ways Facebook has reacted...
Email marketing can be an extremely valuable tool to make sales and bring in new customers for your company. This aspect of digital marketing should not be ignored, and is definitely something your business should focus on doing well. From finding subscribers to the...
You have probably heard rumblings about the iOS 14.5 update impacting businesses on Facebook and Instagram. Apple’s latest software update is their most recent attempt to come through on their promise of offering tools that help enhance users’ privacy. While some may see...
Twitter has grown in popularity as a powerful platform for bringing people from all over the world together. Businesses and entrepreneurs use this social media network to interact and connect with their customers. However, you must commit to Twitter to engage your supporters in high-quality...
Forming partnerships for your brand can be a bit daunting when you’ve never done it before. But it’s really not so bad. Whether you’re looking to partner with fellow brands, social media influencers, or anyone else, you can start forming partnerships in just...
It's hard to catch up with social networking updates because they change regularly. Instagram, which has about a billion users, is packed full of features meant to be entertaining as well as beneficial to marketers. Indeed, it is a powerful marketing tool due to its...
Although competing with the big names online can be challenging for a small company, you can improve your local success by using the right approach and resources. Establishing and maintaining a solid local search engine presence can help your business gain a lot of exposure...
We’re nearing the halfway point of 2021. Through the first few months of this year, we have seen a number of new digital marketing trends emerge, as well as accelerated growth amongst trends that have been around for a while. We’ve compiled a...
Community engagement, both virtually and in-person, can help your brand immensely. The more people feel a personal connection to the brand, the products, the mission, or the owners, the more loyal they are bound to be. Building up your community is an effective...