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BYK Blog

The average person spends an hour and a half each day on social media, and during that time, they see and share a...

The short answer is no. Though you may have heard rumors about its downfall, the statistics say otherwise. Email marketing remains the strategy...

Niche markets are generated by introducing products or services that resonate with a small, specific audience, rather than mass markets. Niche businesses can...

Brand identity is more than just a logo – it's every association, every experience a customer has with a brand. Most small businesses...