Skills to Help You Succeed in Marketing
There are so many different career paths under the marketing umbrella. No matter which specific division or position you end up in, there...
01 December, 2020
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BYK Blog
Local to Global: Tips for Transitioning to a Wider Audience
So you’re trying to expand your business. If things go well, there comes a time when most local small businesses try to...
27 November, 2020
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Common Digital Marketing Mistakes
Digital marketing is a huge factor in any company’s success. It is important to invest time, money, and resources into digital marketing...
24 November, 2020
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Start Up Keys to Success
It’s no secret that the majority of start-up companies fail within the first few years of business. Starting a business is hard,...
20 November, 2020
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Social Media and Psychology
Social media has a huge impact on all of us, for better or or worse. Sometimes, we don’t even realize the impact it’s...
17 November, 2020
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Planning Ahead While Maintaining Flexibility
When it comes to scheduling posts for social media, it can be a delicate balance between scrambling at the last second and planning...
13 November, 2020
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Successful Social Media Copywriting: Tips and Tricks
While not quite as glamorous or eye-catching as the photos and videos, the written copy on social media posts is just as important....
10 November, 2020
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Things That Do NOT Factor Into the Instagram Algorithm
Businesses and influencers alike are always concerned with the Instagram algorithm. It can be helpful to craft your content in a way...
06 November, 2020
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Marketing Around the Holiday Season
There is no more important time of year for marketing than around the holidays. Between parties, events, end-of-year corporate bonuses, and gifts...
03 November, 2020
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Keeping Your Content Fresh
It can be easy to get into a rut when it comes to posting on social media. No matter how often your...
30 October, 2020
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Making the Most of a Limited Marketing Budget
As a small business, it can be easy to be intimidated by the huge dollar values that national corporations commit to their marketing...
27 October, 2020
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Emerging Influencer Categories
Social media influencing has been a well-established field for quite some time now. Certain categories, such as beauty influencers, fashion influencers, and...
23 October, 2020
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How To Turn Traffic Into Sales
Driving traffic to your site is one thing, but getting that traffic to convert into sales is a whole different ball game. ...
20 October, 2020
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The Power of Persuasion
When you think of persuasive you may think of a pushy car salesman who just won’t take no for an answer, but there...
16 October, 2020
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