03 Nov Buy It: Pinterest Ads Future
Buy It: Pinterest Ads Future
Have you ever been surfing Pinterest and saw a crazy thing you just had to have? We’re sure it’s happened more than once and if it were only a click away it that cat drawing with a monocle would be sitting above your couch right now. Good news for all of you instant gratification shoppers, Pinterest ads getting an update and their CEO thinks they’ll make quite a splash.
The Pinterest Difference:
Rather than share with friends, family or complete strangers, Pinterest takes a different approach. “Pinterest is about me, what I want to do. What I’m thinking about doing in the future,” co-founder and CEO Ben Silbermann said during an interview in a recent conference.
This is what makes Pinterest an especially effective forum for advertising because the brands and products you are searching to use can be ready and available. Ads on Pinterest are fresh. Promoted Pins have been around for a little over a year and has very low opt-out rates from users, “rates that are well below the industry,” Silbermann said.