03 Nov Buy It: Pinterest Ads Future

Posted at 15:22h in digitalmarketing by BYK Digital 0 Comments

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Buy It: Pinterest Ads Future

Have you ever been surfing Pinterest and saw a crazy thing you just had to have? We’re sure it’s happened more than once and if it were only a click away it that cat drawing with a monocle would be sitting above your couch right now. Good news for all of you instant gratification shoppers, Pinterest ads getting an update and their CEO thinks they’ll make quite a splash.

The Pinterest Difference:

Rather than share with friends, family or complete strangers, Pinterest takes a different approach. “Pinterest is about me, what I want to do. What I’m thinking about doing in the future,” co-founder and CEO Ben Silbermann said during an interview in a recent conference.

This is what makes Pinterest an especially effective forum for advertising because the brands and products you are searching to use can be ready and available. Ads on Pinterest are fresh. Promoted Pins have been around for a little over a year and has very low opt-out rates from users, “rates that are well below the industry,” Silbermann said.

The Future

Pinterest has been focusing on displaying relevant information on their Pins. If the price, size and color options are there for the consumer, Pinterest wants to show that to its users. Adding Buyable Pins — the ability for people to make purchases directly on Pinterest — was only natural. The element of instant gratification is what will keep the platform relevant as it will attempt to function as a one-stop shop.

Global Expansion

Now Pinterest is focusing on global expansion, Silbermann said. This month, it announced its user numbers for the first time, checking in with 100 million monthly actives, a total that has doubled in the last 18 months. About 55 percent are US users, but growth is higher internationally, so Silbermann said the company expects that ratio to flip.