Email marketing is the backbone for driving digital sales, and you don’t just have to take our word for it. According to a study by ExactTarget, a majority of consumers prefer to receive their updates about sales and promotions from businesses through opt-in email marketing campaigns. Quality communication with your prospective leads and customers is key in generating sales at the highest level while maintaining that digital relationship. Email marketing continues to stand the test of time so take advantage to all it has to offer your business and its growth.
In 2019, global email users amounted to 3.9 billion users (Statista, 2020). This figure is set to grow to 4.3 billion users in 2023 (Statista, 2020). Half of the world’s population is using email! Jump on the email marketing bandwagon and reach your target audience instantaneously. In 2019, 293.6 billion emails were sent and received each day. This number is expected to have continuous growth over the next several years. The average open rate for a welcome email is 82% (GetResponse, 2017). Average expected ROI is $42 for every $1 you spend on email marketing. 90% of people over the age of 15 have an email. On average, emails are checked 20 times a day.
Why aren’t people converting through my email marketing campaigns? When’s the best time to send an email to my customers? How often is too often? These are just some of the questions we can help you solve with your email marketing campaign. Every business is different, which means that its customers are as well. Tailoring an email marketing to fit these individuals by using market research and the analytics we see out of your campaigns will give us the information we need to mold your campaign into a lead generating machine!
Collecting emails through organic methods are the best bet for generating leads. People who double opt-in to newsletters or email lists are extremely likely to convert. So, how do you get these leads? We run email marketing campaigns through social media and popups on your website to begin collecting these extremely beneficial leads for your business. Typically lead generating campaigns are a trade-off system where a business will offer an incentive as a thank-you for your information. Lead generating campaigns which offer something in return will yield the best results and typically gain quite a few more leads than those which don’t. The only question left to ponder is how much is a lead worth to the business?