Geofencing & Location Based Marketing
Reach customers in your area with location-based marketing. Stop wasting valuable advertising dollars on campaigns that are hitting customers nowhere near you. Location-based marketing can help you target nearby customers more accurately, and make the most of your ad spend.
GEOFENCING
Geofencing can help your business define the location you are targeting even more precisely. It applies a virtual boundary around a location; then, using GPS, it can track the mobile devices within the boundary so you can target an audience who is near your business.
BENEFITS OF LOCATION-BASED MARKETING
TARGETING
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- Target Customers Accurately
- Reach audiences based on where they currently are, or where they’ve recently been.
UNIQUE AUDIENCES
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- Reach Unique Audiences
- Further define your audience to make sure you’re reaching the most valuable potential customers.
- Target audiences by neighborhood, by residence, or based on their movements outside the home.
DEVICE REACH
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- Reach People Across Multiple Devices
- From mobile to desktop to Smart TVs. Increase your marketing impact and build loyalty by targeting and re-targeting the same users on multiple devices.
AUTO
More and more car buyers are relying on internet searches instead of hitting up multiple dealers to gather information. Drive people in your door and make the most of every visit with location-based marketing:
🞄 Radial targeting around your location can target those who are currently at other nearby dealers
🞄 Capture market share by targeting an audience who recently visited one of your competitors and enticing them to visit you
🞄 Target the most valuable audience for your dealership based on their past behaviors-those who are actively seeking to make an auto purchase, or those who are enthusiastic about cars.
GYM
It’s hard to find the motivation to workout, and one of the biggest things stopping people is the travel time to and from the gym. Break down that barrier by using location-based marketing to find an audience nearby who is more likely to be willing to come to you:
🞄 Reach an audience within a specific nearby radius
🞄 Find users who have recently visited your competitors to entice them to switch their membership
🞄 Target potential new members based on past health behaviors, like workout enthusiasts or competitive athletes
RETAIL
Use real-time location data to drive visits to your brick-and-mortar locations. Online shopping may seem to be having its moment in the sun, but 67% of shoppers still prefer to make purchases in-store. Location-based marketing can help bring customers to your store with the following tactics:
🞄 Targeting users who have visited your store before
🞄 Reaching users who recently visited competitors’ locations
🞄 Reaching specific types of shoppers based on their past behaviors and movements
RESTAURANT
If you can get someone in the door of your restaurant, you’re almost guaranteed to make a sale. Drive the right people to your doorstep with location-based tactics:
🞄 Provide directions to hungry users within a certain radius of your restaurant
🞄 Target diners who have recently visited competitors’ restaurants
🞄 Reach audiences whose past behaviors suggest they are foodies or love a specific type of cuisine.
GET THE MOST OUT OF YOUR CAMPAIGN BY ADDING THESE SERVICES
