More and more guests are turning to restaurant websites before deciding where to dine. They check menus, make reservations, and look for details that help them choose your restaurant. If your website is not ADA compliant, you may be excluding potential customers and creating unnecessary barriers.
Accessibility is about more than legal protection. It ensures every guest can connect with your business online. Below are five common ADA compliance mistakes restaurants make on their websites and how you can correct them.
1. Menus Uploaded as Images
Menus posted as PDFs or image files cannot be read by screen readers. Guests with vision impairments will not be able to view your offerings.
Fix: Use live text for your menu. This makes it readable, searchable, and easy to update.
2. Missing Alternative Text on Images
Food photos are powerful, but without alt text, guests using assistive technology cannot experience them.
Fix: Add descriptive alt text to every image on your website.
3. Poor Color Contrast
A stylish design is important, but low contrast between text and background makes your content difficult to read.
Fix: Choose color combinations that are attractive and meet accessibility standards.
4. Inaccessible Online Forms
Reservation and contact forms often lack proper field labels. Without them, assistive technology cannot interpret the form and guests cannot complete it.
Fix: Add clear labels and test all forms to make sure they are fully accessible.
5. No Keyboard Navigation
Not all users navigate with a mouse. If your website does not support keyboard navigation, some guests will not be able to interact with it at all.
Fix: Test your website to confirm that every button, link, and form can be accessed with a keyboard.
Why Work With BYK Digital Marketing
BYK Digital Marketing helps restaurants build ADA-compliant websites that also drive revenue. With over a decade of restaurant industry experience, years spent as a food blogger, and ten years running a restaurant-focused marketing agency, BYK Digital Marketing understands what your customers want when they land on your website.
Stay Ahead of the Curve
Avoiding these mistakes does more than keep you compliant. It creates a better experience for every guest and increases the chances of turning website visitors into paying customers.
Book a demo today to see how we can turn your website into a money-making machine.
