Marketing Around the Holiday Season
There is no more important time of year for marketing than around the holidays. Between parties, events, end-of-year corporate bonuses, and gifts for family and friends, consumers purchase more at this time of year than any other time. It is important for brands to capitalize on this increased spending to boost their sales in the final quarter of the year.
How To Turn Traffic Into Sales
Driving traffic to your site is one thing, but getting that traffic to convert into sales is a whole different ball game. Oftentimes, business will be getting plenty of clicks, but the sales numbers just aren’t reflecting the same success. Here are a few potential reasons your traffic numbers may be there, but the sales just aren’t coming, and some methods to boost those sales.
Increasing Email Open Rates
Email marketing is a very profitable aspect of marketing right now. When used correctly, it can be a great way to interact directly with a tailored list of customers who have an attachment to your brand.
Keeping Your Content Fresh
It can be easy to get into a rut when it comes to posting on social media. No matter how often your brand runs deals, unveils new offerings, or offers specials, sometimes your content feels stale and repetitive. There are, however, plenty of creative ways to keep your content feeling fresh. And the good news is, you don’t always need a professional photo shoot to do it. Here are some ways to freshen up your posts, both by repurposing old content and creating new content.
Long Term Business Impacts of Coronavirus
Can you even remember what your company was like before the coronavirus gripped our nation in March? It feels like a lifetime ago that it was business as usual in our country. There have been many obvious temporary impacts of course, like mask wearing, sanitizing stations, and socially distanced stores and restaurants. However, this public health crisis has also brought about some other shifts and impacts that could be longer lasting
Growth while Maintaining your Loyal Fan Base
As a business, you always want to be growing your audience and customer base. No matter who you are or how great your customers are, no brand has ever said “That’s enough, no need for any more fans please.”
Engagement – What It Is and How to Get It
Engagement, engagement, engagement. The holy grail of social media today. If you’ve got high engagement, your page is pretty much automatically considered “successful,” so it is highly sought after to say the least.
Do’s and Don’ts of YouTube Promotion
These days, YouTube is full of ads and branded content. Everything from hauls to product reviews to product placements fill videos in practically every genre and niche on the site. Brands can benefit immensely from YouTube influencer promotions
How To Strengthen Your Instagram Presence
Whether for your personal brand, a small business, or a national corporation, an Instagram account can be a major part of you or your company’s identity. If you’ve struggled to establish yourself and increase your engagement on Instagram, this post is for you. Even complete beginners can strengthen their presence on Instagram with these tips and tricks.
Our Favorite TikTok Creators
Whether you’re looking for inspiration, information, or entertainment, you’ll find it on TikTok. Since blowing up a couple years ago, the app has done nothing but pick up steam. And with TikTok’s growing popularity has come the growing popularity of influencers on the app as well. Here are some of our favorite TikTokers of the moment. They bring their experience, their skills, and their humor to provide valuable and enjoyable content for people of all ages!