Facebook Gets A Facelift

Facebook is in the process of rolling out new templates for its business pages with the aim of increasing connectivity between the more than 80 million small businesses that rely on Facebook and their legions of online fans. Facebook’s overall goal is to streamline customer experiences when interacting with Facebook business pages while simultaneously making these interactions more valuable for businesses. From a business owner’s perspective, there are six important dimensions to be aware of when it comes to the new templates: recommendations, actions, visibility of your story, customized business information, events and jobs.

The Politics of Facebook

In the wake of the Cambridge Analytica and Russian scandal ahead of the the 2016 presidential election, Facebook has decided to announce a few major changes to its political ad policies.

Facebook vs. Google: The Real Political Debate

Let’s rewind back to 2012, the time when digital marketing became a key player in political campaigns. The race between Obama and Romney relied on getting young voters to the booths. This spurred a digital marketing push which saw Google getting the bulk of the ad spend between the candidates. However, Facebook has now entered the race to give Google a run for it’s political ad dollar, and the results may surprise you.

Back to the Future: Facebook Ads Are Getting a Facelift

Back in June, Facebook gave us a glimpse of what could be the future of their mobile ads. We were given interactive, 360º ads from Michael Kors complete with call to action buttons which mimicked a mini website. It was pretty neat and shows that Facebook is ready to appease their advertisers while attempting to make the user experience with their ads a touch better. Now, they are starting to roll out and the big brands are starting to play with our digital advertising future.

Dropped: A Lesson in Facebook Reach

Dropped: A Lesson in Facebook Reach As a business owner who posts on social media, you may be asking yourself, “Why are we not reaching anyone anymore?” [vc_row css=”.vc_custom_1442932789773{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-color: #ffffff !important;}” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” parallax_content_width=”in_grid” angled_section=”no” angled_section_position=”both” angled_section_direction=”from_left_to_right” text_align=”left” background_image_as_pattern=”without_pattern” row_negative_margin=””][vc_column][vc_column_text] Simply put, Facebook is a business. […]

Facebook Marketing is Soaring

Your Ad here: Facebook Marketing Back in the summer of 2013, Facebook announced it had grossed over 1 million advertisers on its platform. Fast forward to today and Facebook is reporting over a 1.5 million advertiser growth in two years. That’s 2.5 million businesses using the platform to get their message out there! [vc_row css=”.vc_custom_1443541389408{margin-top: […]

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