Facebook is in the process of rolling out new templates for its business pages with the aim of increasing connectivity between the more than 80 million small businesses that rely on Facebook and their legions of online fans. Facebook’s overall goal is to streamline customer...
In the wake of the Cambridge Analytica and Russian scandal ahead of the the 2016 presidential election, Facebook has decided to announce a few major changes to its political ad policies....
Let’s rewind back to 2012, the time when digital marketing became a key player in political campaigns. The race between Obama and Romney relied on getting young voters to the booths. This spurred a digital marketing push which saw Google getting the bulk of the...
Back in June, Facebook gave us a glimpse of what could be the future of their mobile ads. We were given interactive, 360º ads from Michael Kors complete with call to action buttons which mimicked a mini website. It was pretty neat and shows that...
Dropped: A Lesson in Facebook Reach As a business owner who posts on social media, you may be asking yourself, "Why are we not reaching anyone anymore?" [vc_row css=".vc_custom_1442932789773{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-color: #ffffff !important;}" row_type="row" use_row_as_full_screen_section="no" type="full_width" parallax_content_width="in_grid" angled_section="no" angled_section_position="both" angled_section_direction="from_left_to_right" text_align="left"...
Your Ad here: Facebook Marketing Back in the summer of 2013, Facebook announced it had grossed over 1 million advertisers on its platform. Fast forward to today and Facebook is reporting over a 1.5 million advertiser growth in two years. That's 2.5 million businesses using the...