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Digital Marketing Buzzwords and What They Actually Mean

Digital Marketing Buzzwords and What They Actually Mean

Buzzwords.  Those words you hear all the time and can never seem to escape from.  Every industry has their own set, and knowing what they mean and how to use them is essential for success in any field.  Here’s a quick rundown of some of the key digital marketing buzzwords you’ll want to know to impress your colleagues, friends, or maybe even a potential employer. 

SEO 

SEO stands for search engine optimization.  This is the art of improving your ranking on search sites like Google and Bing to increase your web page’s visibility.  The ultimate goal of SEO is to drive more traffic to your site.  It includes only unpaid search results, and excludes any form of paid advertising or placement. 

Engagement 

Engagement is a social media term.  This refers to how much “action” you’re getting on the posts on your page. Different companies use different specific metrics to measure engagement.  It can be based on how many likes, comments, or shares your posts are receiving on average – any way in which your followers are engaging with your content. The goal with engagement is usually to increase the percentage of your followers that are liking or commenting on a given post.  

Influencer 

Who hasn’t at least heard of this term?  An influencer is someone who has a large following on a social media platform, and uses that platform to share information and impact others’ decisions.  Influencers achieve their fame primarily through their social media channels.  There are no exact specifications to define influencers or differentiate them from other social media accounts.  Generally, they have large followings, paid partnerships, and curated content. 

CRM

CRM stands for Customer Relationship Management.  This term encapsulates many different areas of marketing.  It includes building, managing, maintaining, and analyzing relationships a brand has built with their customers.  The purpose of CRM is to understand the customers better, and ultimately increase retention rates and sales. 

Algorithm 

Finally, the oft-discussed algorithm.  This is in reference to the way social media sites, Instagram in particular, decide what content will show up on an individual’s feed.  The algorithms are constantly changing, and can be based on a variety of factors.  These can include anything from what accounts the user has engaged with most in the past to how many likes a given post already has. 

So there you have it.  5 key terms in the world of digital marketing that everyone in the field should have at least a basic understanding of.  Knowing what these terms mean and how to apply them is essential to success in the field today.  Hopefully this short explainer helps you start to have a better grasp on them and provides a little bit of insight into the world of digital marketing. 

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