Digital marketing is a key component of a small business’s success. From social media marketing to search engine optimization to email marketing, we have listed some tips to make sure your pizzeria stands out among the crowd!
1. Optimize your website to pop up in relevant local searches
“Pizza near me” is one of the highest searched terms on Google. To attract customers to your website, you need to focus on local search engine optimization (SEO). You can do this by optimizing your website with relevant keywords from your menu and location. For example, if you are a pizzeria in St. Louis, Missouri you should add keywords such as pizzeria in St. Louis, pizza near St. Louis, or pizza place in St. Louis, MO to your website. SEO is crucial because it makes your website more visible, which means more traffic and more opportunities to convert visitors into customers.
2. Include the right information on your website and social media profiles
Your profile and website are the portals that take basic digital engagement and convert it into actual pizza orders. If your profile doesn’t include the right information, it will fail to gather potential customers and leave you with nothing but engagement. To ensure you receive orders, your profile should include these four components: your location(s), hours, story highlights, and a link to your website. A brief bio describing what your pizzeria offers is also helpful for potential customers.
3. Take your social media followers into the kitchen
Taking your customers behind the scenes is a great way to show them who you are as a brand. Posting sneak peek photos and videos of what is happening in the kitchen and how your pizza is made is a great way to give your customers a little more. Showing the love and dedication that goes into your product will make customers feel closer to your brand and safe knowing that their pizza is in good hands. Videos and pictures can go beyond the kitchen and into the delivery, packaging, and serving of the pizzas for an even more personal feel.
4. Send promotional SMS messages and emails
One of the simplest ways to increase brand awareness and convert prospects into customers is the use of promotional text messages and emails. This is an easy way to reach your customers, and if you have a large customer base, you can send messages with targeted discounts and promotions to encourage order placement. Furthermore, promotional messaging is a great way to encourage second orders from customers who’ve only purchased once, prevent order abandonment, or re-engage customers who haven’t ordered in a while.
5. Introduce a loyalty program
Consumers tend to enjoy pizza from multiple restaurants, so it is important to create a loyalty system to ensure your customers are always coming back for your pizza and your pizza only. With a loyalty program, customers know that every time they order from you, they become one step closer to earning free food. A loyalty program will encourage your customers to always purchase from you rather than your competitors who might offer a very similar menu. Great loyalty programs have contributed to the success of many large franchises like Domino’s and Pizza Hut, and can be of great value for your pizzeria even if you only have one location.
So take your pizzeria to the next level as we head into 2023. With the 5 methods above, your digital marketing efforts will soar to new heights in the new year.