The short answer is no. Though you may have heard rumors about its downfall, the statistics say otherwise. Email marketing remains the strategy with the highest returns, even with newer, innovative marketing strategies popping up. The long answer? Keep reading to find out.
Email is Popular!
No matter what new strategies there are, it’s hard to match the convenience offered by simply checking your email on your phone. 99 percent of people check their email every day, and more than 50 percent check their email more than ten times a day. What’s more, 73 percent of millennials prefer communicating with brands via email than any other medium. These numbers say it loud and clear: emails are so frequently checked that brands should continue to use it to their advantage.
The Best Way to Communicate With Brands
So are users checking their emails from brands? Yes! 59 percent of respondents to a HubSpot survey say marketing emails influence their purchasing decisions. The odds go up when brands put effort into making an email visually appealing, using services like MailChimp. Moreover, keeping customers in the loop via emails helps customer retention and maintains a relationship with these customers, making them more likely to stay interested in the brand and possibly purchase more in the future. Email personalization helps these numbers. Personalized emails have an average open rate of 18.8 percent, while non-personalized emails have an average open rate of 13.1 percent.
Still wondering if email marketing is worth it? Email marketing has a 4400% ROI (return on investment), which means every dollar you spend on email marketing can potentially return $44 in the form of sales. It even outperforms social media as a more successful form of digital marketing, by a landslide!
Contrary to what you may have heard, email marketing is alive and well. As technology advances, new forms of digital marketing arise, but email marketing is here to stay. Get the most of your customer engagement, and keep sending those marketing emails!