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Restaurant Marketing Playbook
Make your restaurant’s digital marketing sizzle
Turn on the lights and fire up the grill: It’s time to cook up a great marketing plan for your restaurant.
MARKETING MATTERS
When people are deciding where they want to eat, they have literally thousands of options to choose from. How can you take your restaurant to the next level and stand out from all that competition? Great marketing, that’s how.
When it comes to marketing a restaurant, there’s a lot to consider. And marketing isn’t a set-it-and-forget-it kind of thing. You (or your marketing team or agency) will need to be constantly refining, optimizing, and updating your marketing plan to be successful.
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What your restaurant marketing plan should include:
- Where: Which channels you plan to use for marketing
- Purpose: The “why” behind your brand and your marketing
- Budget: How much you plan to spend on marketing
- Timing: When you’ll conduct marketing campaigns and how long they’ll last
Sound scary? Luckily, it’s really not that bad when you break it down. This guide will help you understand your options when it comes to restaurant marketing, and teach you how to make the most of each one.
What this guide offers:
- Options for marketing channels your restaurant can use
- Best practices for each channel
- Tips for planning your marketing strategy
- Resources to help you with your restaurant marketing
So what are you waiting for? Read on to dive into the ultimate 2023 restaurant marketing guide.
Now we’re cooking with gas!