Seven Ways to Optimize Your Blog Posts

Seven Ways to Optimize Your Blog Posts

Optimizing your SEO is one of the most common digital marketing strategies in website optimization.  Optimizing SEO will enhance your website and provide a better experience for your audience.

Use Strong Keywords 

When you create new content for your blog, you’ll want to make use of strong keywords to convey your message. By investing in targeted keywords you are giving your blog a focus. 

One method you can make use of is to adapt to searching for newer keywords in this field. You don’t have to stick to the tried and true keywords that are well-known in your industry. Try out new and emerging words that can help set you apart and optimize your content. However, don’t overload your text with keywords: it can be hard to follow and you can end up sounding pretentious. 

Remember you’re the creator of your own story. Keywords are important not just in the body of your text, but in your title too! Keywords used in the title are important when optimizing SEO because it gives readers a clue about your topic so they want to learn more.  Keywords in your title will help your search engine rankings as much as, if not more than, the use of keywords throughout your content.  The title is really meant to highlight the topic of your blog, and thus having words in your title that users are commonly searching for is hugely beneficial.

Organize Content Structure   

Make sure your written SEO is easy for your audience to understand, by using friendly and concise statements and a clear structure for your content. With each sentence and piece of content you write, you will want to keep in mind the goal of optimizing search results for your page. 

Every blog set up needs to include the following:

  • A hook to grasp your reader’s attention and an introduction that lets your audience know what your blog post will be about.
  • A body of text that relates back to your introduction and shares more details about the topic.

Construct Perfect Snippets

Another useful tool in the blog optimization toolbox is snippets.  A snippet is the short bit of text you see in the search result on a site like Google.  It usually includes the title of the post, the URL, and a short excerpt from the content on that web page. This is often the first thing people will see when deciding whether to click on your blog post or not, so it needs to be as enticing as possible. 

Snippets can also provide extra information, like reviews or additional media, that draw people in to your post. Try using bullet points or numbered lists for some of your content instead of writing out wordy paragraphs. You can also add videos or rich media types to your post to share more information as well, and make your snippet that much more memorable.

Simplify Your Work With HTML

Another way you can optimize your blog post is by making sure the HTML is designed correctly. When constructing your HTML correctly, you’ll need a web browser or JavaScript to format the web coding to structure the webpage and it’s content all in one format. 

The tools you’ll need to piece together the format of your HTML will be: a text, HTML Editor, a graphics editor, and a web browser to be able to upload files to the website server. All these steps are a lot to take in but using the proper tools and web coding will help you develop a successful website and HTML!

Ensure Your SEO is Balanced

When you go to write a blog post, keep your choice of words balanced. It never hurts to jot down a checklist of things to keep in mind to help best optimize your blog. Without being too repetitive, be sure to use the most important keywords continually throughout your post.  This will promise the reader you are balancing the story out, while keeping your content insightful!

Update Your Website Content 

It’s important to update your website because regularly adding new content adds value to your portfolio – and keeps your audience interested.   

But don’t feel like you need to post all the time; ensure you are sharing high-quality content. If your article is well-written and informative, that creates entertainment for the readers to learn more.

Invite Others to Read Before Posting

Writing can be intimidating – but don’t worry, it never hurts to have someone else read what you have written to double check your work. Having an extra set of eyes ensures your content will flow nicely and is easy to understand. 

Don’t hesitate to invite a friend or colleague to review for grammatical errors, typos, and punctuation. You always want to make sure you are making the best impression and putting your best foot forward when it comes to your blog posts. You never know when a reader will come across your work so you want all your content to be the best it can be.

Make sure you follow these seven steps on how to optimize your SEO blog as it will set you up for blogging success!

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