Have you ever been surfing Pinterest and saw a crazy thing you just had to have? We’re sure it’s happened more than once and if it were only a click away it that cat drawing with a monocle would be sitting above your couch right now. Good news for all of you instant gratification shoppers, Pinterest ads getting an update and their CEO thinks they’ll make quite a splash.
Let’s rewind back to 2012, the time when digital marketing became a key player in political campaigns. The race between Obama and Romney relied on getting young voters to the booths. This spurred a digital marketing push which saw Google getting the bulk of the ad spend between the candidates. However, Facebook has now entered the race to give Google a run for it’s political ad dollar, and the results may surprise you.