Business Beckons for Beacons
Despite having been developed over 3 years ago, Google’s Eddystone advertising profile is now generating a significant amount of buzz in relation it’s potential for new marketing and advertising possibilities with the help of widely available and inexpensive Bluetooth Low Energy (BLE) beacons. This is, in large part, due to Google’s recently launched Project Beacon, which has seen the tech giant sending out free beacons to small businesses all over the country who may benefit from the technology. If your business received a beacon and you aren’t quite sure what to make of it, we’re here to help you get a clearer idea of how Eddystone and BLE beacons can be put to use in your marketing strategy. First, however, we should clarify the terms ‘Eddystone’ and ‘beacon’ before delving deeper.