Facebook vs. Google: The Real Political Debate

Let’s rewind back to 2012, the time when digital marketing became a key player in political campaigns. The race between Obama and Romney relied on getting young voters to the booths. This spurred a digital marketing push which saw Google getting the bulk of the ad spend between the candidates. However, Facebook has now entered the race to give Google a run for it’s political ad dollar, and the results may surprise you.

Back to the Future: Facebook Ads Are Getting a Facelift

Back in June, Facebook gave us a glimpse of what could be the future of their mobile ads. We were given interactive, 360º ads from Michael Kors complete with call to action buttons which mimicked a mini website. It was pretty neat and shows that Facebook is ready to appease their advertisers while attempting to make the user experience with their ads a touch better. Now, they are starting to roll out and the big brands are starting to play with our digital advertising future.

View This: Facebook Video vs. YouTube

View This: Facebook Video vs. YouTube Facebook is rapidly increasing its digital reach. Video has been one of the biggest pushes for the social media giant in an attempt to compete with Google. Facebook’s content is filled with video, which makes us wonder: is Facebook video at threat to YouTube? [vc_row css=”.vc_custom_1444315876399{padding-top: 5% !important;padding-right: 2% […]

Dropped: A Lesson in Facebook Reach

Dropped: A Lesson in Facebook Reach As a business owner who posts on social media, you may be asking yourself, “Why are we not reaching anyone anymore?” [vc_row css=”.vc_custom_1442932789773{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-color: #ffffff !important;}” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” parallax_content_width=”in_grid” angled_section=”no” angled_section_position=”both” angled_section_direction=”from_left_to_right” text_align=”left” background_image_as_pattern=”without_pattern” row_negative_margin=””][vc_column][vc_column_text] Simply put, Facebook is a business. […]

Facebook Marketing is Soaring

Your Ad here: Facebook Marketing Back in the summer of 2013, Facebook announced it had grossed over 1 million advertisers on its platform. Fast forward to today and Facebook is reporting over a 1.5 million advertiser growth in two years. That’s 2.5 million businesses using the platform to get their message out there! [vc_row css=”.vc_custom_1443541389408{margin-top: […]

Facebook Targeted Ads Expands Data

  Facebook has been using consumer data for quite a while so that people like us can use it to sell advertising. Your data has been fueling the platform so we may show you ads which are more likely to be of interest to you. But don’t let the conspiracy theories come about about how […]

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