Business Beckons for Beacons

Despite having been developed over 3 years ago, Google’s Eddystone advertising profile is now generating a significant amount of buzz in relation it’s potential for new marketing and advertising possibilities with the help of widely available and inexpensive Bluetooth Low Energy (BLE) beacons. This is, in large part, due to Google’s recently launched Project Beacon, which has seen the tech giant sending out free beacons to small businesses all over the country who may benefit from the technology. If your business received a beacon and you aren’t quite sure what to make of it, we’re here to help you get a clearer idea of how Eddystone and BLE beacons can be put to use in your marketing strategy. First, however, we should clarify the terms ‘Eddystone’ and ‘beacon’ before delving deeper.

Facebook vs. Google: The Real Political Debate

Let’s rewind back to 2012, the time when digital marketing became a key player in political campaigns. The race between Obama and Romney relied on getting young voters to the booths. This spurred a digital marketing push which saw Google getting the bulk of the ad spend between the candidates. However, Facebook has now entered the race to give Google a run for it’s political ad dollar, and the results may surprise you.

Facebook Marketing is Soaring

Your Ad here: Facebook Marketing Back in the summer of 2013, Facebook announced it had grossed over 1 million advertisers on its platform. Fast forward to today and Facebook is reporting over a 1.5 million advertiser growth in two years. That’s 2.5 million businesses using the platform to get their message out there! [vc_row css=”.vc_custom_1443541389408{margin-top: […]

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