We first talked about Instagram Reels on the blog a few months ago. Since then, the feature has really taken off, especially among younger Instagram users. Today, we’re revisiting the topic of Instagram Reels, and taking a look at the way it has...
You may or may not be familiar with the idea of an attribution model. It is just one of many ways you can analyze data from your marketing efforts to make improvements going forward. Attribution models can be a very useful tool to...
Even if your business has a solid and consistent presence on social media, that doesn’t mean there’s no room for improvement. Maybe your posts are feeling a bit stale, or you’re looking for an extra edge. Here are some quick fixes and small...
Communication as a whole has many best practices and unspoken rules. But communicating within versus outside your organization also has some important distinctions. Practices that work well internally aren’t always acceptable externally, and vice versa. We’re focusing specifically on communication with those...
You know those IG accounts that have you drooling? That always posting the most incredible food photos? We’ve got a great food scene here in our hometown of St. Louis, and a great foodie influencer scene to go along with it. If...
Are you in a marketing rut? Stuck in the same routine? Have sales fallen flat and you’re not sure why? Struggling to keep up with changes in the digital landscape? Just looking to switch things up and get a new perspective?...
Since being introduced at the end of 2020, Twitter’s Fleets feature has been growing and evolving. What are the benefits of using Fleets, and are they here to stay? Read on for our take on Twitter’s latest feature. ...
Making use of location-based marketing technologies can be beneficial to a wide range of businesses. Small businesses, in particular, can really benefit from location-based marketing. We’re walking through some of the top ways location-based marketing can help small businesses below. ...
Have you heard the old saying “All press is good press”? Well, the same is usually true in advertising. With the exception of problematic or offensive ads, running pretty much any ad can help your business. Whether your ads really hit the...
Maintaining a presence on social media has obvious benefits: exposure for your brand name, a way to find new customers, additional sales, and the like. But that isn’t it. Here are some more unexpected reasons that it’s important to stay active on...