Making use of location-based marketing technologies can be beneficial to a wide range of businesses. Small businesses, in particular, can really benefit from location-based marketing. We’re walking through some of the top ways location-based marketing can help small businesses below. ...
Have you heard the old saying “All press is good press”? Well, the same is usually true in advertising. With the exception of problematic or offensive ads, running pretty much any ad can help your business. Whether your ads really hit the...
Maintaining a presence on social media has obvious benefits: exposure for your brand name, a way to find new customers, additional sales, and the like. But that isn’t it. Here are some more unexpected reasons that it’s important to stay active on...
There’s a lot of jargon that gets thrown around when it comes to digital marketing. For anyone who is not familiar with the field, it can sound like a whole lot of nonsense with all the abbreviations, acronyms, and specialized terminology. We’re here...
As a business, you probably spend a good deal of time working on your Facebook ads. You brainstorm the creative, study your page posts to see what your audience is responding to, and analyze results to figure out what’s working and what you need...
Digital marketing can eat up a lot of resources and a lot of time if you want to do it right. However, it doesn’t always need to be that way. From analytics to content creation to photo editing, here are some great free...
We talked a bit about location-based marketing on the blog a few weeks ago. Today, we’re diving a little deeper into one specific form of location-based marketing, geofencing. Read on for the scoop on all things geofencing, from what it even is, to...
If you’re at all involved in marketing, or spend any amount of time online, you probably know a bit about SEO. SEO helps you rank higher on search engines. That in and of itself is a pretty big benefit, but how can that...
Things are warming up and thawing out as we spring into spring. Make sure your digital marketing efforts transition with the seasons with these tips to help you spring forward. ...
Many businesses have turned to automated messaging on their websites and social media pages. You can make use of automated messaging features to various different extents, from merely implementing a welcome message with some basic business information, to having full conversations with customers through...