Highlighting Some Incredible Charleston Small Business Owners

Charleston, South Carolina has a lot to offer, from its Southern hospitality to its charming historic architecture and delicious food options. In particular, the small business scene in Charleston is absolutely incredible! In today’s blog, we’re highlighting just a few of the extremely talented small business owners doing their thing (and doing it oh so well) in Charleston.

Email Marketing Ideas for 2022

New year, new chance to connect with your customers! Email marketing looks to remain a very important part of digital marketing strategy in 2022. It’s a great way to build customer relationships and drive sales. However, you don’t want your content to get stale. Spice up your email marketing efforts with these hot tips for the new year.

Building a Community for Your Brand in New Mexico

For local small businesses, New Mexico is a great place to call home and build a community! From Santa Fe to Albuquerque to Taos, New Mexico boasts some great hubs for business and creativity. There are a variety of tools and resources available in and around these markets to help build a local community for your brand. Whether you’re starting from the ground up or have already laid the foundation, these 5 tips will help you grow your community, and enhance your small business marketing in New Mexico.

Putting Together the Best Brand Photoshoot in Albuquerque

A key piece of any marketing strategy is the content creation. Photos and videos are so important to any company’s marketing goals, their digital marketing efforts in particular. There are a number of different pieces to the puzzle when it comes to capturing great content for your brand. From what kind of pictures and videos to take, to where to take them.

Simple Ways You Can Stand Out From the Competition

Sometimes it’s the little things that bring in business and drive people through your doors. Your menu, your service, and your food quality are without a doubt the most important drivers of sales. But sometimes when people are making their final choice about where to eat, the finer details can make all the difference. Many of these finer points can be relatively cheap and easy to implement, and can really set you apart from your competitors. Here are our top 7 simple ways to stand out from the competition.

How to Reel Them In: Our Guide to Instagram Reels

We all enjoy a daily dose of social media on our Instagram feed. Social media is a great place for us to feel connected to one another and learn from each other. Some use these sites professionally, while others only for personal use. The setting up isn’t the hardest, it’s keeping up with the account – and maintaining your followers. Some find it useful to reel in followers with a video!

Though when you encounter a video, you may wonder – How did that person create the most successful Instagram video? What program did they use? How can they Reel in their audience to establish more followers or fan base?

If you are not even close to being familiar with these top 5 tools to create an Instagram reel, then you are really in luck to find out more, so let’s jump right in!

Slide Into their DMs (Business Edition)

We can agree without social media, there would be significantly less opportunities for people to connect with friends, family, and even businesses! Messaging with your friends is pretty straightforward, but how does this Direct Message approach in the business world work? In these trying times, people are working extra hard to reach new and established businesses.
If you aren’t on Twitter already, you’ll want to set a goal to get the most out of Twitter. Setting a goal in the digital marketing community carries a lot of value. With Twitter engagements not slowing down anytime soon, you can make the most of the platform and gain more followers if you take note of these ten Twitter tips. Ready? Let’s go!

Restaurants and Reels

You don’t need to be a professional videographer to make great content for your restaurant on Instagram Reels. Here are some tips, tricks, and ideas for content to reel in your customers and leave them wanting more.

The Importance of Relevant KPIs

Even if you’re not into big data or complicated analytics, there are a few basic things you need to be aware of just to make your marketing work. At the very least when running a marketing campaign, you need to set a goal and choose a KPI to measure your progress. And in doing this, it is essential that you select the right KPI.