There’s a lot of jargon that gets thrown around when it comes to digital marketing. For anyone who is not familiar with the field, it can sound like a whole lot of nonsense with all the abbreviations, acronyms, and specialized terminology. We’re here...
As a business, you probably spend a good deal of time working on your Facebook ads. You brainstorm the creative, study your page posts to see what your audience is responding to, and analyze results to figure out what’s working and what you need...
Digital marketing can eat up a lot of resources and a lot of time if you want to do it right. However, it doesn’t always need to be that way. From analytics to content creation to photo editing, here are some great free...
We talked a bit about location-based marketing on the blog a few weeks ago. Today, we’re diving a little deeper into one specific form of location-based marketing, geofencing. Read on for the scoop on all things geofencing, from what it even is, to...
If you’re at all involved in marketing, or spend any amount of time online, you probably know a bit about SEO. SEO helps you rank higher on search engines. That in and of itself is a pretty big benefit, but how can that...
Things are warming up and thawing out as we spring into spring. Make sure your digital marketing efforts transition with the seasons with these tips to help you spring forward. ...
Many businesses have turned to automated messaging on their websites and social media pages. You can make use of automated messaging features to various different extents, from merely implementing a welcome message with some basic business information, to having full conversations with customers through...
Creating and running Facebook ads for your business can be relatively simple. However, if you want your ads to stand out, Facebook offers a variety of tools and methods to create attention-grabbing advertisements. Make use of all of these tools, and make the...
A major trend in digital marketing that we haven’t talked about much before is location-based marketing. This type of marketing can help you target the right customers for your business more precisely, and save you from wasting valuable dollars on marketing to the wrong...
Experiential marketing had been growing for years, and emerging as an important part of marketing strategy...
