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Niche markets are generated by introducing products or services that resonate with a small, specific audience, rather than mass markets. Niche businesses can charge premiums for their products or services and are generally more profitable than other types of firms. If marketed well, these businesses...

Brand identity is more than just a logo – it's every association, every experience a customer has with a brand. Most small businesses don't put enough effort into building their brand identity until there's a glaring issue. We'd advise against this – all businesses, especially...