Since the world was forever changed way back in March by the global pandemic, many places have found ways to turn events and experiences virtual. Everything from concert live streams to virtual museum walk-throughs to remote team building activities have helped keep people entertained....
Have you ever wondered how the advertisements that you see everywhere came to be? How did the teams working on them decide on the colors, the phrases, and the overall look of the ad? There are of course many factors in this decision-making...
Having an Ecommerce site is basically a must in this day and age. Offering customers the option to shop online can help your profits greatly, by increasing ease of access and expanding your reach beyond the area you are physically located. There are a...
For most of us humans, the majority of our days are spent staring at a screen. Whether it’s working on our laptops, streaming the latest Netflix show on our TVs, or playing games on our phones, we are without a doubt addicted to technology....
Through the years, there have been many studies done correlating personality traits with leadership and success in business. These are interesting, and do show some significant patterns. However, since personality traits are relatively stable over time for individuals, these studies also have...
For many professionals today, email is their primary form of communication with clients, partners, and coworkers. Email, of course, has its benefits and its drawbacks. Despite its convenience, it can quickly lead to frustration and confusion if people have different expectations, or if...
Getting to know your audience is one of the most beneficial things you can do for any business. It’s hard to sell to or connect with an audience you don’t really know! Sometimes, a brand will have one intended audience, but will come...
Can you even remember what your company was like before the coronavirus gripped our nation in March? It feels like a lifetime ago that it was business as usual in our country. There have been many obvious temporary impacts of course, like mask...
Engagement, engagement, engagement. The holy grail of social media today. If you’ve got high engagement, your page is pretty much automatically considered “successful,” so it is highly sought after to say the least....
These days, YouTube is full of ads and branded content. Everything from hauls to product reviews to product placements fill videos in practically every genre and niche on the site. Brands can benefit immensely from YouTube influencer promotions...