For many small businesses, and restaurants in particular, it is essential to reach people nearby. Reaching local customers presents a unique challenge: our world has become so globalized, but you want to scale it back and reach people who are local. Luckily, there are plenty...
You know the basics: Your SEO can be hurt by broken links, lack of keywords, slow website speeds, and the like. But what are some lesser-known culprits that can lower your SEO? Here are 5 sneaky things that could be hurting your SEO without you...
The digital marketing community continues to transform every day. When it comes time to write a listicle, often writers wonder: How do I begin? Who is my target audience? Will this content be compatible with our brand identity? Is it written in a way readers...
No matter how hard you try, not everyone will like your business all of the time, and you are bound to get some negative attention online at some point. Whether it’s a negative review, hate comments on your posts, or customers angry about misinformation,...
It can be all too easy to let your brand get outdated over time without even realizing it. Suddenly, it’s been years and your branding is in pretty desperate need of a facelift to stay with the times. If you’ve gotten to...
This spring, Instagram introduced a new feature for their Live function: Live Rooms. Live Rooms allows you to “double down” on the number of hosts that can go Live together. Previously, only 2 accounts could go Live together in one stream, but Live...
While not one of the most glamorous parts of the job, basic housekeeping and upkeep tasks can make a big difference for your marketing efforts and your business as a whole. The items below are not things you want to let fall to the...
For companies who do not have extensive experience in digital marketing, the idea of making a large financial investment into paid advertisements can be scary. Paying for digital ads is obviously much more costly than just running social media accounts and focusing on organic...
Planning social media content for a brand is a multi-faceted job. You have to balance the business goals of your company with the various social platforms you are on and the type of content users prefer consuming on each. When it comes to content...
With so much commerce taking place online these days, it’s more important than ever that your website is user-friendly. You may think your site is all set, but is it really? Here are a few easy things you can do and changes you can...
