What’s in and what’s out: Social Media Marketing Trends in 2023
We’re only a few months into 2023 and there have already been plenty of interesting social media trends and developments. If your brand wants to succeed on social media, you need to stay on the forefront of what is happening across the industry. Here’s a rundown of 4 social media trends that are hot, and […]
Get Into Your Customers’ Minds: How Consumers Think
Understanding the psychology of how your customers think can be really beneficial. Knowing how people think can improve your digital marketing efforts and help you create products and experiences that resonate with your customers. Everyone is different, but let’s take a peek inside the mind of the average consumer. Below are 5 principles you’ll want […]
Improve Your SEO With Internal Links
You can read 25 different articles and hear about 25 different ways to improve your SEO. There isn’t just one single path to success. One aspect of any SEO optimization plan that is important, and relatively easy to implement, is optimizing internal links. Below, we’re talking all about internal links, their value, and how to […]
Instagram in 2023: How To Grow Your Following
Instagram is a platform that provides brands with many opportunities to expand their customer base. With more than 500 million daily users, Instagram has some of the most engaged audiences among all social media platforms. From Reels to brand ambassadors, Instagram is an essential digital marketing tool to grow your audience and build relationships with […]
Choosing The Right Digital Marketing Agency: Avoid These Red Flags
Marketing your small business can be challenging and time-consuming when you’re also trying to juggle all the other responsibilities of a business owner. Oftentimes, hiring a digital marketing agency can save you time and ensure your marketing is being effectively managed. But how can you be sure you’re choosing the right agency? Below are some […]
Client Success Story: Guido’s
We love celebrating the successes of our clients! Helping a local small business owner grow their brand is what we do best. Today, we’re highlighting one of our long-term clients, Guido’s Pizzeria and Tapas. As a marketing Swiss army knife, we’ve helped them grow, develop their business, and navigate the very uncertain pandemic years. Who […]
Why Your TikToks Aren’t Performing Well
TikTok has become one of the most used apps in the world. Since its launch in 2016, creators have taken advantage of the app’s features to promote themselves and their brands. Though TikTok is a great marketing tool, you may be struggling with engagement. Here are some reasons why, and how you can help your […]
Internal vs. External Links: Which Is Better For Your Business?
Links on your website can play a major role in your SEO. But what types of links are there, and which ones are best? Below we’ve got a rundown of two major types of links you’ll want to make use of: Internal and external. What is an internal link? An internal link is a link […]
Is Facebook Still Relevant For Brands?
Though many people might believe that Facebook is reaching its end, it is still the most used social media platform. Facebook’s user base is estimated to include around 2.96 billion active users monthly. Despite its ability to remain at the top, you may be wondering if Facebook is still relevant for brands. Listed below are […]
Case Study: Analysis of a Website
In past blogs, we’ve covered some of the important features your brand’s website should have, particularly for restaurants and brands in the hospitality industry. Today though, we’re really illustrating this point. Let’s take a closer look at a website we designed to point out the key features that help a website succeed. About the brand: This […]