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Hamilton’s

Hamilton's 92 - Trendy American Eatery by BYK Digital

Ecommerce, Website Development, PPC Management, SEO

Marketing Tips for Quick-Service Restaurants

Restaurant marketing is a beast all of its own. Many of the characteristics that set restaurants apart from other businesses (their hours, business model, level of staffing, etc) also mean their digital marketing needs are a little bit different.

Here at BYK Digital, we work with a large number of restaurants and food service clients. Many of the same marketing principles and methods are applicable for all restaurants. However, there are also some key differences between full-service and quick-service restaurants. Below, we’ve got 5 hot tips specifically for quick-service restaurants to help their digital marketing efforts really shine.

7 Best Ways to Reach Local Customers

For many small businesses, and restaurants in particular, it is essential to reach people nearby. Reaching local customers presents a unique challenge: our world has become so globalized, but you want to scale it back and reach people who are local.

Luckily, there are plenty of tools and methods available to help you reach the right people in your area. Below are 7 of the best ways you can target a local audience for your restaurant.

5 Things That Could Be Secretly Hurting Your SEO

You know the basics: Your SEO can be hurt by broken links, lack of keywords, slow website speeds, and the like. But what are some lesser-known culprits that can lower your SEO? Here are 5 sneaky things that could be hurting your SEO without you even knowing it.
If you’ve gotten to this point, fear not! Here are some ways you can refresh your brand and keep it up to date, without needing to completely rebrand or start from scratch.

How to Write the Perfect Listicle

The digital marketing community continues to transform every day. When it comes time to write a listicle, often writers wonder: How do I begin? Who is my target audience? Will this content be compatible with our brand identity? Is it written in a way readers can easily understand? And finally what kind of list is needed? Fine-tuning to creating a listicle is important when outlining the dialogue for marketing content.

Managing Online Hate For Your Business

No matter how hard you try, not everyone will like your business all of the time, and you are bound to get some negative attention online at some point. Whether it’s a negative review, hate comments on your posts, or customers angry about misinformation, you will want to manage this negative attention quickly and efficiently so it doesn’t hurt your brand too much. Here are a few ways to manage the hate your brand can receive online and potentially turn it around. If you’ve gotten to this point, fear not! Here are some ways you can refresh your brand and keep it up to date, without needing to completely rebrand or start from scratch.

Catching Your Brand Up To Speed

It can be all too easy to let your brand get outdated over time without even realizing it. Suddenly, it’s been years and your branding is in pretty desperate need of a facelift to stay with the times.

If you’ve gotten to this point, fear not! Here are some ways you can refresh your brand and keep it up to date, without needing to completely rebrand or start from scratch.

Using Instagram Live Rooms for Your Business

This spring, Instagram introduced a new feature for their Live function: Live Rooms. Live Rooms allows you to “double down” on the number of hosts that can go Live together. Previously, only 2 accounts could go Live together in one stream, but Live Rooms increases that to 4 creators.

While this change may seem relatively small, it is definitely something that your brand could take advantage and make use of. Below are just a few ways you can use Live Rooms, and some benefits it can offer your brand.

Good Housekeeping For Your Brand

While not one of the most glamorous parts of the job, basic housekeeping and upkeep tasks can make a big difference for your marketing efforts and your business as a whole. The items below are not things you want to let fall to the wayside, as they could really hurt your business in the long run. Make sure to make all these tasks a regular part of your routine if you want your brand’s marketing efforts to be as strong as possible.

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