Key Differences Between Facebook and Instagram Strategy
Facebook and Instagram are the two social media powerhouses, especially when it comes to social media marketing. Other sites and platforms can be important too, but these two reign supreme. And while they are similar in many ways, your strategy for Instagram and Facebook should not be exactly the same. We’re walking through some of the key differences between the two platforms, and what that means for your marketing strategy for each.
Navigating Marketing During Tumultuous Times
It can be a challenge to know how to handle major world events and turmoil as a business. Should you address the happenings and take a stance, or stay neutral and wait for the situation to blow over? Either way, it is clear that in tumultuous times, everything, even marketing for your brand, is impacted in some way. We’ve laid out some tips below to help your business try to navigate a successful and appropriate marketing strategy during chaotic times.
Check Out Our Work
In today’s blog post, we wanted to share some of what we’ve been up to recently. Check out some of our recent work in website building, social media optimization, branding, and more! You can learn more about what we do and how we can help your business…
Business and Personality: Using Your Traits to Your Advantage
Through the years, there have been many studies done correlating personality traits with leadership and success in business. These are interesting, and do show some significant patterns. However, since personality traits are relatively stable over time for individuals, these studies also have limited applications. If you happen to be extraverted and conscientious, then they can make you feel good about your chances, but if not, they can be disheartening. So if you don’t possess these “successful” traits, does that mean you are doomed to fail professionally?
Ecommerce Must Haves
Having an Ecommerce site is basically a must in this day and age. Offering customers the option to shop online can help your profits greatly, by increasing ease of access and expanding your reach beyond the area you are physically located. There are a seemingly endless number of Ecommerce platforms to choose from. No matter which one you choose, for your Ecommerce site to be successful, there are a few must-have features you need to be sure to offer.
Events We’d Love to See Turned Virtual
Since the world was forever changed way back in March by the global pandemic, many places have found ways to turn events and experiences virtual. Everything from concert live streams to virtual museum walk-throughs to remote team building activities have helped keep people entertained.
Psychology in Advertising: Part 1
Have you ever wondered how the advertisements that you see everywhere came to be? How did the teams working on them decide on the colors, the phrases, and the overall look of the ad? There are of course many factors in this decision-making process, but one that you might not realize is an important factor is psychology.
Psychology in Advertising: Part 2
Last week, we shared some ways psychology is used in advertising that you might not even notice. There were way too many examples for just one blog post, so today, we’re back with part 2! Here are a few more common advertising techniques that are based on psychological principles.
The Scoop on Instagram Reels
Since launching in August, Instagram Reels has been building momentum. It still remains to be seen just how popular this feature will ultimately be. Thus far, it has taken off with certain demographics more than others, but it does present an interesting opportunity to explore a new method of sharing content through Instagram.
How to Connect with Your Audience Virtually
In a world of technology and virtual connections, it is now more important than ever to use these tools to try to form relationships and connections with your customers. Below are a few tips and tricks to make your virtual connections as strong as, if not stronger than, in-person connections for your brand.