Ways Your Competitors Can Actually Help You
Competition doesn’t always have to be a bad thing. As a business, there may be times you wish your competitors would just disappear, leaving you to rule the market. However, there are some benefits to having healthy competition that you may not even realize. We’ve outlined a few ways you can actually benefit from your competition below.
Small Changes that Make a Big Difference for SEO
One of the most valuable ways to drive traffic to your site is through good SEO. One of the main ways to improve SEO is by creating new content that readers will find valuable; however, there are some ways to boost your SEO without having to put quite so much time and effort into all-new content creation. Here are a few ways you can improve SEO without completely revamping and rewriting your content.
How To Turn Traffic Into Sales
Driving traffic to your site is one thing, but getting that traffic to convert into sales is a whole different ball game. Oftentimes, business will be getting plenty of clicks, but the sales numbers just aren’t reflecting the same success. Here are a few potential reasons your traffic numbers may be there, but the sales just aren’t coming, and some methods to boost those sales.
Things That Do NOT Factor Into the Instagram Algorithm
Businesses and influencers alike are always concerned with the Instagram algorithm. It can be helpful to craft your content in a way that works to “beat” the algorithm. However, there are many misconceptions about what actually factors heavily into the algorithm and what does not. Here are a few components that are commonly mistaken as being important factors in the algorithm that in reality, don’t matter much at all.
Most Common Email Communication Mistakes
For many professionals today, email is their primary form of communication with clients, partners, and coworkers. Email, of course, has its benefits and its drawbacks.
Despite its convenience, it can quickly lead to frustration and confusion if people have different expectations, or if the lines of communication become unclear. Below are the top 7 mistakes professionals tend to make in their email communication, and how to avoid these frustrating errors.
Planning Ahead While Maintaining Flexibility
When it comes to scheduling posts for social media, it can be a delicate balance between scrambling at the last second and planning too far ahead. You want your content to be timely and relevant, but also want to be able to plan your posts in advance. You want to be able to plan and work ahead, but also be ready to change and adapt on a moment’s notice.
Start Up Keys to Success
It’s no secret that the majority of start-up companies fail within the first few years of business. Starting a business is hard, and keeping it afloat is even harder. If you have a new business, or are thinking of starting one soon, here are a few things to keep in mind to avoid common mistakes and give you the best possible chances of success.
Successful Social Media Copywriting: Tips and Tricks
While not quite as glamorous or eye-catching as the photos and videos, the written copy on social media posts is just as important. It can make a social media campaign great if done well, and completely tank it if done poorly.
Marketing Around the Holiday Season
There is no more important time of year for marketing than around the holidays. Between parties, events, end-of-year corporate bonuses, and gifts for family and friends, consumers purchase more at this time of year than any other time. It is important for brands to capitalize on this increased spending to boost their sales in the final quarter of the year.
Social Media and Psychology
Social media has a huge impact on all of us, for better or or worse. Sometimes, we don’t even realize the impact it’s having, or why we are so affected. To better understand how social media came to have such a tight grip on society, it can be helpful to view it through the lens of psychology. Here are a few psychological frameworks to view social media phenomena through.