How To Turn Traffic Into Sales
Driving traffic to your site is one thing, but getting that traffic to convert into sales is a whole different ball game. Oftentimes, business will be getting plenty of clicks, but the sales numbers just aren’t reflecting the same success. Here are a few potential reasons your traffic numbers may be there, but the sales just aren’t coming, and some methods to boost those sales.
Marketing Around the Holiday Season
There is no more important time of year for marketing than around the holidays. Between parties, events, end-of-year corporate bonuses, and gifts for family and friends, consumers purchase more at this time of year than any other time. It is important for brands to capitalize on this increased spending to boost their sales in the final quarter of the year.
Keeping Your Content Fresh
It can be easy to get into a rut when it comes to posting on social media. No matter how often your brand runs deals, unveils new offerings, or offers specials, sometimes your content feels stale and repetitive. There are, however, plenty of creative ways to keep your content feeling fresh. And the good news is, you don’t always need a professional photo shoot to do it. Here are some ways to freshen up your posts, both by repurposing old content and creating new content.
Increasing Email Open Rates
Email marketing is a very profitable aspect of marketing right now. When used correctly, it can be a great way to interact directly with a tailored list of customers who have an attachment to your brand.
Growth while Maintaining your Loyal Fan Base
As a business, you always want to be growing your audience and customer base. No matter who you are or how great your customers are, no brand has ever said “That’s enough, no need for any more fans please.”
Long Term Business Impacts of Coronavirus
Can you even remember what your company was like before the coronavirus gripped our nation in March? It feels like a lifetime ago that it was business as usual in our country. There have been many obvious temporary impacts of course, like mask wearing, sanitizing stations, and socially distanced stores and restaurants. However, this public health crisis has also brought about some other shifts and impacts that could be longer lasting
Do’s and Don’ts of YouTube Promotion
These days, YouTube is full of ads and branded content. Everything from hauls to product reviews to product placements fill videos in practically every genre and niche on the site. Brands can benefit immensely from YouTube influencer promotions
Engagement – What It Is and How to Get It
Engagement, engagement, engagement. The holy grail of social media today. If you’ve got high engagement, your page is pretty much automatically considered “successful,” so it is highly sought after to say the least.
Psychology in Advertising: Part 1
Have you ever wondered how the advertisements that you see everywhere came to be? How did the teams working on them decide on the colors, the phrases, and the overall look of the ad? There are of course many factors in this decision-making process, but one that you might not realize is an important factor is psychology.
Psychology in Advertising: Part 2
Last week, we shared some ways psychology is used in advertising that you might not even notice. There were way too many examples for just one blog post, so today, we’re back with part 2! Here are a few more common advertising techniques that are based on psychological principles.