Using Facebook Tests to Improve Your Ads
As a business, you probably spend a good deal of time working on your Facebook ads. You brainstorm the creative, study your page posts to see what your audience is responding to, and analyze results to figure out what’s working and what you need to change. However, you can take it a step further and really make sure you’re getting the most out of your ads with Facebook tests. Facebook offers a few types of tests that can help you gather more data about your ads, and really perfect them, from the creative to the placement to the audience and more.
Digital Marketing Terminology: What it Means, and Why it Matters
There’s a lot of jargon that gets thrown around when it comes to digital marketing. For anyone who is not familiar with the field, it can sound like a whole lot of nonsense with all the abbreviations, acronyms, and specialized terminology. We’re here today to provide a little bit of insight into some of this terminology and the importance it holds in the field.
A Guide to Communication Outside Your Organization
Communication as a whole has many best practices and unspoken rules. But communicating within versus outside your organization also has some important distinctions. Practices that work well internally aren’t always acceptable externally, and vice versa. We’re focusing specifically on communication with those outside your organization today, to bring you some tips and tricks for effective communication.
Take Your Social Media From Good to Great
Even if your business has a solid and consistent presence on social media, that doesn’t mean there’s no room for improvement. Maybe your posts are feeling a bit stale, or you’re looking for an extra edge. Here are some quick fixes and small tweaks that can take your content from good to great, and really help you stand out.
Experimenting with your Marketing Tactics
Experimental practices have long been an important part of developing marketing strategies. They are an important first step in testing out marketing ideas before they are released to the public. They can be helpful in providing quantitative and qualitative support for whatever tactics you choose to go with. Below are a few of the most popular experimental and scientific techniques used in the field of marketing, and how each can be helpful in crafting your strategy.
Influencer Incentives Beyond Compensation
As the field of social media influencing has grown, the expectations for compensation have grown along with it. When influencing was a new concept, it was more of a hobby than a job for most people, so partnerships offering free product in exchange for posts were the norm. Influencers were more willing to do more work for less. However, as the field has become more established, it has become a full-time job for many. Influencers have come to expect payment, just as you would for any other job.
Ways to Support Local This Holiday Season
It’s only fitting that 2020 will be coming to a close with a weird and unprecedented holiday season. Many small shops, restaurants, and other businesses are hurting, and need support now more than ever. Luckily, whether you’re planning to leave your house or just take care of all your holiday preparations from the couch, there are plenty of ways you can support local businesses. Below are a few ideas.
Taking Advantage of Your Strengths
As a business, it is important to know what your strengths and competitive advantages are. If you have any sort of advantage over your competitors, you really need to make the most of it! An advantage could be anything from a lower price, to a specific product feature you offer that your competitors don’t, to the variety of products you offer, to the creativity of your advertisements. No matter what it is you do best, we’ve laid out a little roadmap below for how to recognize and take advantage of your strengths as a company.
Check Out Our Work
In today’s blog post, we wanted to share some of what we’ve been up to recently. Check out some of our recent work in website building, social media optimization, branding, and more! You can learn more about what we do and how we can help your business…
Instagram Ideas for Restaurants
When it comes to your brand’s Instagram, you always want to be switching up your content and posting new things. This can present a bit of a challenge for places like restaurants, who tend to offer a small number of products within one product category. Even if you feel like your restaurant has limited material to work with, there are some ways you can still make your Instagram presence strong! Here are a few suggestions to step up your restaurant’s instagram game.