5 Posting Trends You Do Not Want to Miss

Social media trends come and go so quickly that they can be hard to catch before they disappear. It seems that as soon as a trend or concept gains popularity, a new one pops up to overtake it.

St. Louis Influencers to Watch

We love ourselves some local influencers. If you aren’t following these ladies already, you’re missing out on some great content! There’s a little bit of something for everyone below, from fitness to food to fashion. Here are our 7 can’t miss St. Louis influencers.

Digital Marketing Buzzwords and What They Actually Mean

Buzzwords. Those words you hear all the time and can never seem to escape from. Every industry has their own set, and knowing what they mean and how to use them is essential for success in any field. Here’s a quick rundown of some of the key digital marketing buzzwords you’ll want to know to impress your colleagues, friends, or maybe even a potential employer.

Getting the Most out of Giveaways

Everywhere you look on the internet these days, there are giveaways galore!  You can win anything from a flat-screen TV to a spa weekend to a pair of new shoes.  As a consumer, the prospect of winning something free

The Lowdown on Online Reviews

Online reviews can really make or break a company. More than ever, people are turning to other consumers for their information about brands and businesses. Reviews are quickly becoming as important as any form of paid advertising

Growth while Maintaining your Loyal Fan Base

As a business, you always want to be growing your audience and customer base. No matter who you are or how great your customers are, no brand has ever said “That’s enough, no need for any more fans please.”

Long Term Business Impacts of Coronavirus

Can you even remember what your company was like before the coronavirus gripped our nation in March? It feels like a lifetime ago that it was business as usual in our country. There have been many obvious temporary impacts of course, like mask wearing, sanitizing stations, and socially distanced stores and restaurants. However, this public health crisis has also brought about some other shifts and impacts that could be longer lasting

Ways to Learn About Your Audience

Getting to know your audience is one of the most beneficial things you can do for any business. It’s hard to sell to or connect with an audience you don’t really know! Sometimes, a brand will have one intended audience, but will come to learn that a different demographic is actually their main group of customers. That’s why it is so important to learn about your actual customers, and grow your understanding of them. Below are a few of the best ways to learn about your audience.

How Discounts Can Help or Hurt your Business

Every brand offers sales and discounts at some point. When you’re considering whether to run a sale, there are many factors to weigh. Below are some ways discounts can help and some ways discounts can hurt your business.

New Marketing Roles to Look Out For

As the world changes, the job market changes with it. Especially in fields that rely heavily on technology, new jobs are constantly emerging as new technologies are developed. In fact, many of the jobs today’s college students will get after graduation do not even exist yet.

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