How Discounts Can Help or Hurt your Business
Every brand offers sales and discounts at some point. When you’re considering whether to run a sale, there are many factors to weigh. Below are some ways discounts can help and some ways discounts can hurt your business.
New Marketing Roles to Look Out For
As the world changes, the job market changes with it. Especially in fields that rely heavily on technology, new jobs are constantly emerging as new technologies are developed. In fact, many of the jobs today’s college students will get after graduation do not even exist yet.
What is Social Listening and Why Does it Matter
Have you heard of Social Listening? It’s a very popular tool amongst brands right now, used to gauge and analyze their overall online presence. It has many aspects to it, but when they all come together, it has…
Reasons to Rebrand
Change can be annoying, can’t it? Have you ever had a company you knew and loved completely change their logo, their slogan, or their advertising, and suddenly seem unfamiliar to you? This is called rebranding.
Tips and Tricks for Becoming a Successful Influencer
Being an influencer sounds like a pretty sweet job. Who wouldn’t want to get paid just to post about their life on social media? I think many of us have been tempted at least once to give it a try for ourselves.
The Power of Word of Mouth
Contrary to what some people may believe, word of mouth is not an outdated, archaic marketing tool. Word of mouth and the role it plays for companies has changed through the years – there’s no doubting that. But through these changes, it is in fact just as important as ever.
Do’s and Don’ts of YouTube Promotion
These days, YouTube is full of ads and branded content. Everything from hauls to product reviews to product placements fill videos in practically every genre and niche on the site. Brands can benefit immensely from YouTube influencer promotions
Engagement – What It Is and How to Get It
Engagement, engagement, engagement. The holy grail of social media today. If you’ve got high engagement, your page is pretty much automatically considered “successful,” so it is highly sought after to say the least.
BYK Scroll-stopping Content
Marketeer.com says of working in the creative industry, “It’s our job to create content so good that it stops our audience mid-scroll and forces them to pay attention.” Sounds easy right? With over 500 million tweets and 95 million photos posted a day, it can be hard to make your brand stand out. Here’s how you can curate content that will make your audience stop mid-scroll!
Loyalty Programs & Email Marketing: A Perfect Pairing for Restaurants
Ever had a customer rave about your food, promise to come back, and then… disappear? You’re not alone. The key to turning one-time diners into regulars isn’t just great food—it’s smart marketing. That’s where loyalty programs and email marketing come in. When used together, they create a powerful system to keep customers engaged, reward their […]