Let’s face it, advertisements are everywhere we look nowadays. This poses a challenge for marketing companies to create scroll-stopping content. This is where Guerrilla Marketing comes in.
Guerrilla Marketing is a form of advertising that uses unusual and creative visuals that stops someone in their tracks and gets them thinking. The best part? It tends to be a much cheaper alternative to regular advertising! A little creativity can go a long way.
Let’s look at a few examples of well-done guerrilla marketing tactics.
1. The Mr. Clean Crosswalk
Living in the busy city? You probably cross a lot of these and you’re probably watching where you step. Mr. Clean took advantage of this ordinary structure and turned it into an advertisement.
2. Weight Watchers Is Literally Ripping Away Pounds
That’s one way to lose the weight! Weight Watchers took this basic tear advertisement and made it an interactive one. I don’t know about you but I would definitely stop and tear one of those information slips off.
3. Ouch! My Arm!
Made you look! A little morbid but it got the job done. Everyone who sees this cab now knows that The Sopranos will be on HBO. Well played.
4. Clean Water For Everyone
Unicef is reminding us about how lucky we are to have clean water. This vending machine will definitely make you look twice. It will also do a good job of convincing you to donate to the cause.
5. Optical Illusions
My heart dropped a little when I saw this one. But, I guess that’s the point. This optical illusion is helping to advertise a new book series. Placed at the bottom of a staircase, it’s almost impossible to not stop you in your steps.
