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Guerrilla Marketing? What’s That?

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]Let’s face it, advertisements are everywhere we look nowadays. This poses a challenge for marketing companies to create scroll-stopping content. This is where Guerrilla Marketing comes in. 

Guerrilla Marketing is a form of advertising that uses unusual and creative visuals that stops someone in their tracks and gets them thinking. The best part? It tends to be a much cheaper alternative to regular advertising! A little creativity can go a long way. 

Let’s look at a few examples of well-done guerrilla marketing tactics. [/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]

1. The Mr. Clean Crosswalk

Living in the busy city? You probably cross a lot of these and you’re probably watching where you step. Mr. Clean took advantage of this ordinary structure and turned it into an advertisement. [/vc_column_text][vc_single_image image=”18883″ img_size=”large” qode_css_animation=””][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]

2. Weight Watchers Is Literally Ripping Away Pounds

That’s one way to lose the weight! Weight Watchers took this basic tear advertisement and made it an interactive one. I don’t know about you but I would definitely stop and tear one of those information slips off. [/vc_column_text][vc_single_image image=”18885″ img_size=”large” qode_css_animation=””][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”16″][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]

3. Ouch! My Arm!

Made you look! A little morbid but it got the job done. Everyone who sees this cab now knows that The Sopranos will be on HBO. Well played. [/vc_column_text][vc_single_image image=”18886″ img_size=”large” qode_css_animation=””][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]

4. Clean Water For Everyone

Unicef is reminding us about how lucky we are to have clean water. This vending machine will definitely make you look twice. It will also do a good job of convincing you to donate to the cause.[/vc_column_text][vc_single_image image=”18887″ img_size=”large” qode_css_animation=””][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]

5. Optical Illusions

My heart dropped a little when I saw this one. But, I guess that’s the point. This optical illusion is helping to advertise a new book series. Placed at the bottom of a staircase, it’s almost impossible to not stop you in your steps.[/vc_column_text][vc_single_image image=”18888″ img_size=”large” qode_css_animation=””][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][/vc_column][/vc_row]

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