Help Your Brand Stand Out This Holiday Season

The holidays are coming up quickly, but there’s still time to help your brand ramp up end-of-year sales and set yourself apart this holiday season.  Here are 5 ways to help set your brand apart and finish 2022 strong.

1. Gift card deals 

Gift cards are always a popular holiday gift: They’re easy to shop for and are always a crowd-pleaser.  If your brand offers gift cards, the holiday season is the perfect time to run a sale on them.  If shoppers are looking for last-second gifts or buying for someone who is challenging to shop for, they’ll turn to gift cards.  And if yours are on sale, they’re more likely to turn to your brand than to your competitors.

2. Giveaways

Another fun way to gain by giving is by running giveaways.  Giveaways can have a number of benefits for your brand: They can increase exposure and garner feelings of goodwill for your brand.  And there are plenty of different ways to execute them as well. 

If you want to keep things simple, you can use one of your social media channels to give away one of your products, with people commenting, following, and tagging friends to enter.  If you want to expand your reach even further, pairing up with other similar or complementary brands can help expose new people to your brand.  You can even get creative and run some type of themed promotion like 12 giveaways of Christmas.

3. Strategic deals and offerings 

Deals, discounts, and sales are an easy way to grab people’s attention. They can convince people to purchase your product who were previously on the fence, or couldn’t quite pull the trigger. On the flip side, selling your products at a discounted rate cuts into your businesses’ bottom line. 

So, while the holiday season is a great time to run deals, it is also something you will want to be strategic about.  A blanket 10, 15, or 20% discount may not be the best way to go for your brand.  A couple of alternatives you can try: Offering a free gift with purchases over a certain value, or offering gift cards/coupons that can be redeemed after the holiday season. That way, people can buy gifts from you in December and then come back to buy something for themselves in January!

4. Seasonal social posts and ads 

If discounts and giveaways are not in the cards for your brand, there are other ways you can get in the holiday spirit and help your business shine to finish up the year. One such way is with seasonal social media content. People love content that aligns with the current season, current events, or upcoming holidays. You can cater your social media posts and ads to line up with what is coming up for your target audience.

If you have the budget and the capacity, a holiday-specific photo shoot or content session could garner great results.  If not, simply adding seasonal touches to your posts through graphics and editing can also do the trick.

5. Support charitable causes 

Last but certainly not least, the holiday season is the time of year when people tend to feel the most generous and altruistic.  It is a popular time for donating to charitable causes and engaging in philanthropy.  Your brand can use this to both do good and gain supporters all at once. 

The holiday season is the perfect time to support charitable causes that are near and dear to your brand’s mission and values.  One way to do this is to donate a certain percentage of the profits from each sale to the cause of your choice. Letting people know their purchases will do good in the world could encourage more people to do their holiday shopping with you instead of with your competitors. 

The five methods above are just some of the ways you can get into the holiday spirit and help your brand stand apart to finish 2022.

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