7 Creative Ways to Increase Your TikTok Following

TikTok continues to grow as one of the most popular social media platforms. TikTok has the highest engagement levels across all social media platforms making it an amazing marketing tool. TikTok does a  great job at keeping its users engaged for long periods, so brands should take advantage of the app’s high engagement to increase brand awareness and hopefully acquire new customers. Listed are seven creative ways to increase your TikTok following:

1. Collaborate with other content creators

It is common for TikTok creators to collaborate to increase views, followers and gain more exposure. Collaborating with popular TikTok creators can amplify your message and draw attention to your profile. Creator Marketplace is a TikTok feature available to users to find a variety of creators, influencers, and personalities who might be a good fit for their brand or share a similar target audience. With so many “TikTok famous” creators, working with influencers can be a great way to boost your brand’s awareness.

2. Jump on trending songs, sounds, and effects

Trends are the essence of TikTok. As a creator or brand, try to create videos using trending sounds and effects that make sense for your profile and take advantage of the popularity. The Discover Page is a great place to find trending sounds and video effects. The algorithm will favor any content you make with trending sounds, so using these sounds is an easy way to get more content exposure.

3. Include the right hashtags

On TikTok, like most other social media platforms, hashtags help users find content. Using trending hashtags can boost your chances of appearing on users’ For You Pages. If you’re unsure as to which hashtags to use, you should look at other creators with similar target audiences for inspiration. When writing a caption for a post, users can see how many views each hashtag is receiving. This is a very useful feature when trying to figure out which hashtags will be the most beneficial.

4. Experiment with TikTok duets and stitching 

The duet and stitch features are great for engaging with other creators or brands without actually making videos together. Duets are side-by-side videos, one of the original creator and the other of a TikTok user. When you duet a video, you’ll likely be pushed to the For You Page of the original creator’s followers, and if you have similar audiences, it’s an easy way to attract new followers. Reacting, complimenting, or commenting on a popular creator’s video is a great way to gain exposure and reach users interested in your brand.

5. Participate in challenges or create a challenge

Challenges are one of the biggest trends on TikTok and can boost your exposure and engagement. It is important to choose the right challenge. Some challenges are more popular than others, and some major factors in a challenge’s success are how relatable it is and how easily it can be recreated. At the end of the day, TikTok is about having fun. If you take your TikTok presence too seriously, it is going to come across in your videos.

6. Cross-promote your TikTok videos

Most social media users use multiple apps at the same time. Specifically, when looking at 18 to 29-year-olds in the U.S.: 71% are on Instagram, 65% on Snapchat, and roughly 50% on TikTok. If you were to cross-promote your content on multiple platforms, you could boost your overall visibility and drive more traffic to your profile. Repurposing your TikTok videos for Reels on Instagram is an efficient way to share the same content on multiple platforms.

7. Try TikTok ads

This last suggestion depends on your budget but can be a great tool to increase your exposure and reach on TikTok. TikTok Ads Manager, allows you to gain access to a global TikTok audience using various ad management tools. Features such as targeting, ad creation, and insight reports help you create content suited to your audience. You can target specific demographics and locations, and the “Custom Audiences” feature allows you to find users who have already interacted with your account. 

So, it’s a great time to put your best foot forward and step up your TikTok game. All 7 of the ideas above can help you increase your following, elevate your presence, and get the most out of TikTok for your brand.

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