As social media continues to evolve, new platforms are constantly emerging to capture the attention of users. While not all of them might make it, others have the potential to become the next big platform this year. In this article, we will take a look at five new social media platforms that are worth keeping an eye on in 2023.
1. Vero
This platform markets itself as a more authentic and less algorithm-driven alternative to existing social media sites. It allows users to share a wide variety of content, including photos, links, and music, and also features a built-in e-commerce platform while still valuing user privacy.
To accomplish this, the platform doesn’t feature ads or collect personal data. Unlike other platforms that use algorithms to curate content, Vero allows users to see posts in chronological order and has recommendations based on friends in your circle. The end goal is to meaningfully connect people in a way that is more personal than other social media platforms, and based on its success, it seems to be working. Vero has gained a lot of popularity in recent months and is expected to continue to grow in the coming year.
2. Riff
This is a social media platform that focuses on user-generated videos and allows users to collaborate and remix videos with friends. The platform is focused on creativity and self-expression, and it’s perfect for those who enjoy making videos. Users are able to join rooms with other users where they can discuss topics that they enjoy. Riff is still in the early stages of development, but it has already attracted a lot of attention from investors and users alike.
One of the key benefits of Riff is its ability to encourage user-generated content. Marketers can use the app to launch a campaign that encourages their audience to create videos using a specific hashtag or theme. This not only generates buzz around the campaign, but it also provides the marketer with a wealth of user-generated content that they can repurpose for future campaigns.
3. Clubhouse
Clubhouse is an audio-based social media platform that has taken the tech world by storm. The platform allows users to join “rooms” and listen to or participate in conversations on various topics. Clubhouse is perfect for those who enjoy listening to and participating in discussions–it’s a great platform for networking, discussing industry-specific topics, and learning from experts. The platform has been growing rapidly, and it’s expected to continue to grow in popularity in 2023.
Keep in mind, membership is currently invite-only, but it is a platform expected to expand in the new year to newer markets. As it evolves, there are a variety of ways that you may be able to leverage the platform to your benefit, including providing consumer education or adding to industry conversations.
4. Caffeine
Caffeine is a social media platform that allows users to create, share, and discover live video content, whether it be for entertainment, gaming, or education. One of the key features of Caffeine is its ease of use. The platform is designed to be intuitive and user-friendly, allowing anyone to quickly set up a live stream and start sharing their content with the world. Caffeine takes a community-driven approach, encouraging users to interact and engage with each other.
It has quickly gained popularity among marketers as a way to connect with their audience in real time and build brand awareness. It is a good way to understand your target market and create content, using a wide range of tools and features that help users create high-quality live video content. This includes things like built-in video editing tools, custom overlays, and a variety of other features that help users create professional-looking live streams.
5. Tribe
Tribe is slightly different from the other platforms on this list, in that it is geared specifically towards businesses. This platform is focused on building communities around specific interests in business, allowing users to connect with others who share their niches. It is geared towards company use, and is entirely customizable for companies to use to reach their brand communities. You can use their non-code UI to personalize the interface of your page, adding what you need for your specific business. Users can create and join groups, share content, and participate in discussions and events.
Among its draws is that Tribe allows users to connect with their consumer base in a customizable way. It promotes customer education, customer support, and the maintenance of customer relationships. Keep in mind, this is not a free platform for companies to join, but your business may benefit from being able to meaningfully reach its consumer base and receive solid feedback.
These are just a few examples of the many new social media platforms that are emerging in 2023. As technology continues to evolve and more people are looking for alternative options, it will be interesting to see which platforms will become the next big thing in social media.
