Strong digital marketing is an essential part of helping your restaurant grow and succeed. And the best way to ensure your digital marketing is successful is by working with an experienced marketing agency. Restaurant marketing can be a challenge, it can be time-consuming, and it can require the use of various tools and softwares. All of these are issues that a digital marketing agency can help solve. There are a number of benefits of marketing agencies for restaurants, but we’re just focusing on the top 7 today.
1. Digital is king
Let’s start with a simple fact: Your restaurant NEEDS to be focusing on digital marketing. Digital is where companies are putting the vast majority of their ad dollars. Sure there are a few exceptions, but in most cases you need a strong digital marketing strategy to have any chance of succeeding as a small business.
And beyond that, the digital marketing landscape is continuously getting more complicated. When social media first gained popularity, posting an occasional photo of good-looking food might have been enough to gain you a substantial following and put your restaurant on the map. But now, the digital space is more competitive than it ever was before. You need an expert to help you keep up with your competitors online.
2. Wider reach
Part of what matters in digital marketing is having a presence on as many different sites and platforms as possible. Agencies have the time and the expertise not to just run a couple channels well for you, but to expand your presence overall. One of the benefits of a marketing agency is having a whole team working for you, so you can have many projects, campaigns, and digital efforts going on at once.
3. Save you money
When you hire a digital marketing agency, it will feel like you’re spending money, but you’re really saving money. In most cases, the monthly cost of a digital agency is less than you would have to pay a full-time employee to do the same work.
Plus, the best digital marketing agencies will optimize your channels to really make the most of every dollar you’re spending on marketing and advertising. Even if the cost is the same as you could pay someone in-house, the results are likely to be much better, resulting in more sales and income for your business.
4. Advanced technologies
It is marketing agencies’ job to stay on the forefront of the latest and greatest in digital marketing. A restaurant marketing agency will make use of all kinds of new marketing technologies you might not have even known about. They will have access to tools and softwares that might be too expensive for your business to purchase for yourselves. The access and expertise a digital marketing agency provides will be well worth the investment.
5. Online ordering/purchasing
More people are shopping online than ever, and with each passing day people are preferring online transactions more and more. A key part of any restaurant marketing strategy should be having a great online ordering system, and letting people know about it. A digital agency can make sure your online shop or online ordering system is up to date, user-friendly, and functioning at the highest possible level.
6. Integrated strategy
A digital marketing agency can keep your messaging in sync and integrated. If you have different in-house employees handle different aspects of your digital strategy, it might work for a while but can lead to disparate messaging. Your different channels might not align perfectly with one another, causing confusion for your customers.
With a digital marketing agency, all your digital marketing will be happening in one place. An agency can make sure all your messaging is aligned and channels aren’t cannibalizing each other.
7. SEO expertise
We saved one of the most important and essential benefits for last. One of the best ways to increase revenue is by focusing on your brand’s SEO strategy. Search engine optimization is extremely important for restaurant marketing, and it can be one of the trickiest aspects of digital marketing to handle on your own. Good digital marketing agencies will have SEO expertise. They can help your restaurant reach the top of local searches and find new customers.
These are just 7 of the many benefits of marketing agencies for restaurants. At BYK Digital, we focus on marketing for small business owners, and especially on restaurant marketing. If your small business could use our digital marketing expertise, don’t hesitate to reach out today for a free consultation!