Threads Strategy For Restaurants

By now, everyone has heard of Threads, Meta’s newest social media platform that debuted in early July. It’s been dubbed the “Twitter-killer” and does indeed share many features with Twitter. 

Threads is all the rage right now, but does it live up to the hype?  As a small business owner, particularly a restaurant owner, should your brand join Threads? We’re here with the lowdown on all things Threads for small business.

What is Threads?

Threads is essentially Meta’s response to Twitter. It is a new social media app that was designed by the Instagram team and is meant for “sharing text updates and joining public conversations.”  For now, users must have an Instagram account to join Threads, since you log in through your Instagram profile.  When you set up your profile, you can choose whether to have a private or public account, and can choose to automatically follow the accounts you are already following on Instagram. Threads users will be subject to the same Community Guidelines as Instagram.

Should you join Threads?

In short, yes. Why join Threads?  There are definitely some benefits of Threads for restaurants.  In just one week, over 100 million people joined Threads.  People are flocking to this new site, if only to see what it’s all about and decide if they want to stick around. By joining Threads, you’ll be exposing your restaurant to a huge audience that could do wonders for your brand’s exposure and digital marketing efforts.

What to post on Threads

Your restaurant’s content strategy for Threads will likely be similar to a Twitter strategy. On Threads, posts can currently be up to 500 characters long and can include links, photos, and videos. However, images and videos are less of a focus on Threads than they are on Instagram. Text posts and those with just a single image or short video/GIF are the bread and butter for Threads. 

Your social media marketing strategy on Threads should be focused on community management and building relationships. Many brands and individuals are adopting a more lighthearted, fun voice on Threads compared to their Facebook or Instagram presence.  You should feel free to joke around and be less serious with your fans than on other platforms.  

Besides chatting with potential customers, here are a few types of posts that are well-suited for Threads: 

  • Updates about daily specials or limited-time menu items 
  • Promoting upcoming events or live music performances at your restaurant 
  • Asking food-related or cultural questions that are relevant to your restaurant’s niche

How Threads can benefit your business

Developing a presence on Meta’s new social app now could prove to be very beneficial for your restaurant. When it comes to Threads for business, it gives you a chance to connect on a more personal level with your audience than most other social media apps. It also provides a chance to engag with customers like you do on Twitter, but in a more positive online environment. Additionally, since everyone is just getting started on Threads, it’s the perfect opportunity to engage with other businesses, influencers, and potential customers before their accounts grow too big.

Making the most of Threads

Threads should definitely be a piece of your restaurant marketing, but how can you make the most of it?  To start, it’s been shown that early adopters tend to get the biggest benefit out of new social platforms.  They’ve gotten their foot in the door early and the algorithm tends to favor them.  So, to make the most of Threads, you will want to set up an account for your restaurant ASAP. 

You should also work to grow your account quickly by following people and brands you know from Instagram right away.

Finally, decide on your first post. This is your introduction to Threads, so you want it to stand out.  A few ideas you could try: Previewing a major upcoming event at your restaurant, posting something funny, or introducing yourself as if it’s to a room full of strangers.  Any of these methods could be a strong way to establish your restaurant on Threads.

So what are you waiting for?  Step up your restaurant’s digital marketing game: Head over to Threads and set up a profile for your restaurant!  Threads will surely change and evolve a lot over the next few months, so after you get started it will be important to stay up-to-date on the developments and best practices for small businesses on Threads.

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