Using Instagram Live Rooms for Your Business
This spring, Instagram introduced a new feature for their Live function: Live Rooms. Live Rooms allows you to “double down” on the number of hosts that can go Live together. Previously, only 2 accounts could go Live together in one stream, but Live Rooms increases that to 4 creators. While this change may seem relatively […]
Where Should You Share This Content?
If your brand is like most, you probably have accumulated some valuable creative assets that you want to make use of, from television ads to professional photos to instructional videos. Social media can be a great way to share and proliferate these assets, but different types of creative are best suited for different placements. We’ve […]
7 Best Ways to Reach Local Customers
For many small businesses, and restaurants in particular, it is essential to reach people nearby. Reaching local customers presents a unique challenge: our world has become so globalized, but you want to scale it back and reach people who are local. Luckily, there are plenty of tools and methods available to help you reach the […]
Highlighting Some Incredible Charleston Small Business Owners
Charleston, South Carolina has a lot to offer, from its Southern hospitality to its charming historic architecture and delicious food options. In particular, the small business scene in Charleston is absolutely incredible! In today’s blog, we’re highlighting just a few of the extremely talented small business owners doing their thing (and doing it oh so […]
Things you might not realize need to be updated on your website
So many pages, so many spots where things can be forgotten. Even on a relatively simple website, there are plenty of things that can get overlooked or become out of date. There’s a lot to remember when it comes to website maintenance. Here are just a few of the most commonly overlooked aspects of your […]
Marketing Tips for Quick-Service Restaurants
Restaurant marketing is a beast all of its own. Many of the characteristics that set restaurants apart from other businesses (their hours, business model, level of staffing, etc) also mean their digital marketing needs are a little bit different. Here at BYK Digital, we work with a large number of restaurants and food service clients. […]
The Do’s and Don’ts of TikTok for Brands
TikTok’s user base has expanded rapidly over the past few years, and along with that growth, has fostered a platform that allows businesses to market themselves in an accessible, affordable, and relatable way. Through TikTok marketing, businesses can easily connect with their user-base and generate engagement with their brand. That means if you’re not on […]
8 Things Your Website Must Include
Building and maintaining a website that functions well for your business can be a tall task. There are tons of factors to consider for it to be successful. For your brand’s website to really excel, you’ll want to start by making sure you have all of the below items.
5 Secret Ways to Increase Your Social Media Presence
Optimizing your brand’s social media presence can feel like solving a 5,000 piece jigsaw puzzle. There are so many different moving parts to keep straight, so muc strategy to hone, and so many different ways to post and engage with your fanbase. Most people who have a social media presence for their business know you should post regularly, make use of stories, and respond to comments and messages. But there are also some less well-known ways to really help your social channels stand out. If your small business needs social media help, here are 5 secret ingredients you may not have known about.
5 Facebook Publishing Tools You Probably Didn’t Know About
Now, it’s 2022, your business has to have not only a social media page but also a presence to survive. Meta is the top social media platform and has countless businesses that rely on it to communicate with customers, stay relevant, etc. Since twenty years ago, social media has dramatically evolved and continues to. Meta continues to make it easier for its users and businesses to get the most out of their social media efforts with its publishing tools.