How to Effectively Use Your Digital Marketing Data
In marketing today, data is everywhere. Even small companies need to use big data to inform their digital marketing decisions. There is so much to be gained from analyzing digital marketing data, but it can be overwhelming to know where to begin. We’re here to walk you through a few of the major ways you can make use of your data to help your marketing efforts.
Improve Your Targeting with Psychographics
Targeted ads are a great way to make the most of your digital marketing dollars. However, sometimes standard demographics, like age, gender, and location, are not nuanced enough to allow you to accurately target the audience you are going for. That is where psychographics come into play. We’re breaking down what they are and how to best make use of the below.
Maintaining a Small Business Feel as Your Company Grows
Growing a small start-up into a full-fledged business is an exciting endeavor. With growth comes so many new opportunities for production, marketing, distribution, and more. However, there are also positive aspects of a small business that you do not necessarily want to lose as you grow. Especially for employees that have been with you since the beginning, there can be challenges and frustrations that come with company growth. Here are a few ways you can try to maintain the perks of a small business while leveraging the advantages of growth and expansion.
Quick and Easy Updates to Your Ecommerce Site
A well-designed and easy-to-navigate ecommerce site is an essential element of success for any business. Other marketing is what drives customers to your site, but the site itself really seals the deal. These quick fixes can help make your ecommerce site as effective and simple for your customers as possible.
Small Changes that Make a Big Difference for SEO
One of the most valuable ways to drive traffic to your site is through good SEO. One of the main ways to improve SEO is by creating new content that readers will find valuable; however, there are some ways to boost your SEO without having to put quite so much time and effort into all-new content creation. Here are a few ways you can improve SEO without completely revamping and rewriting your content.
Events We’d Love to See Turned Virtual
Since the world was forever changed way back in March by the global pandemic, many places have found ways to turn events and experiences virtual. Everything from concert live streams to virtual museum walk-throughs to remote team building activities have helped keep people entertained.
Common Digital Marketing Mistakes
Digital marketing is a huge factor in any company’s success. It is important to invest time, money, and resources into digital marketing efforts. When you are investing in these digital means though, you want to be sure you’re doing it in a smart way that will help your business grow. Below are 6 common mistakes businesses tend to make when it comes to digital marketing. Avoid these errors to keep your business at the top of its game digitally.
Social Media and Psychology
Social media has a huge impact on all of us, for better or or worse. Sometimes, we don’t even realize the impact it’s having, or why we are so affected. To better understand how social media came to have such a tight grip on society, it can be helpful to view it through the lens of psychology. Here are a few psychological frameworks to view social media phenomena through.
Successful Social Media Copywriting: Tips and Tricks
While not quite as glamorous or eye-catching as the photos and videos, the written copy on social media posts is just as important. It can make a social media campaign great if done well, and completely tank it if done poorly.
Start Up Keys to Success
It’s no secret that the majority of start-up companies fail within the first few years of business. Starting a business is hard, and keeping it afloat is even harder. If you have a new business, or are thinking of starting one soon, here are a few things to keep in mind to avoid common mistakes and give you the best possible chances of success.