How to Highlight Your Highlights

Instagram Stories are an excellent way for brands to connect to their followers. However, since they expire after 24 hours, you’ll want to find other ways to make sure your audience will actually see it. That’s when Story Highlights come in.

Yelp’s New Business Features

In the past few months, Yelp has been rolling out some monumental new features, opening up a world of exciting new possibilities for businesses. Here’s a guide to all you need to know about Yelp’s new business features.

BYK’s Top 5 Posting Tips

At BYK Digital Marketing, a large percentage of our time is spent posting for our clients. With all the competition that our clients face, we need to be experts in making them shine on their social media platforms. We came up with our five favorite tips for creating and implementing posts. Enjoy, and happy posting!

SEO & Social Media

As social media takes off and users on platforms such as Facebook, Twitter, and Instagram increase at an alarming rate, the most talked about question still remains: “Does social media contribute to my site’s SEO?” Well, the short answer is no… But in many cases, it’s a yes. Just not the way you’re thinking.

Our Top 5 SEO Tools for 2019

The world of Search Engine Optimization (SEO) is filled with tools that cover a broad range of your SEO needs. You’ll find that many deal with finding the perfect longtail keywords. But they can help you grasp many other things about how your marketing strategy is going, and how your site is functioning in the eyes of search engines like Google. Check out our top five SEO tools to help you polish your plan for success

3 Quick Ways to Update Your Instagram Look

With over 800 million active users and over 500 million daily users, Instagram can easily become one of the best tools that you can use to grow your business, but only if you do it right. Let’s find out where you may be lacking in your IG game.

Business Beckons for Beacons

Despite having been developed over 3 years ago, Google’s Eddystone advertising profile is now generating a significant amount of buzz in relation it’s potential for new marketing and advertising possibilities with the help of widely available and inexpensive Bluetooth Low Energy (BLE) beacons. This is, in large part, due to Google’s recently launched Project Beacon, which has seen the tech giant sending out free beacons to small businesses all over the country who may benefit from the technology. If your business received a beacon and you aren’t quite sure what to make of it, we’re here to help you get a clearer idea of how Eddystone and BLE beacons can be put to use in your marketing strategy. First, however, we should clarify the terms ‘Eddystone’ and ‘beacon’ before delving deeper.

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