Cooperative Marketing and Social Media
If you’ve been tuned in to social media recently – mostly Instagram and Twitter – then you’ve most certainly noticed some big changes taking place at one of the nation’s most…err…international (?) staple restaurants. That’s right, the International House of Pancakes (IHOP) has pivoted away from their roots and embraced a meatier brand identity as the International House of Burgers (IHOB). And IHOB was anything but discreet about rolling out their seismic shift in branding, teasing and plastering their social media accounts with newly designed graphics and fully owning their new direction. This bold and forthright step into the highly competitive realm of burgers triggered significant amount of collateral chatter from the other major players in this market sector:
Frantz’s Top 5 STL Instagram Accounts To Follow
What’s the word STL?! Ahh, the sun’s out, the city’s booming and there seems to be a new graffiti tag on the downtown nearly every day. How do they even hit some of those spots? Do we even want to know? Anyway. If you’re like me, you’re constantly on social media, scrolling through pictures and profiles looking for that next account to follow, or that one DM to slide into (tis the season, after all). With that in mind, here are my top 5 STL-based Instagram accounts you simply must follow for all the best local and national music and art.
5 Instagram Accounts You Must Follow
Are you hoping to up your social media presence? Are you looking for a little visual inspiration? Are you tired of scrolling through a feed full of your friends’ foodstagrams? Are you just feeling bored? Here are five Instagram accounts you won’t want to miss.
View This: Facebook Video vs. YouTube
View This: Facebook Video Vs. YouTube Facebook is rapidly increasing its digital reach. Video has been one of the biggest pushes for the social media giant in an attempt to compete with Google. Facebook’s content is filled with video, which makes us wonder: is Facebook video at threat to YouTube? Facebook Video vs. YouTube: Facebook’s […]
Posters Beware: Social Media & Politics
Posters Beware: Social Media & Politics As a business owner, you have the right to put your politics out there. However, you may also need to think about the consequences of those actions, especially when it comes to hot button issues. The Story: Recently, our friends at MoKaBe’s had an issue with and employee going […]
Thanks for Nothing: Twitter Etiquette
Thanks for Nothing: Twitter Etiquette We love Twitter here at BYK. And we’re big on proper manners and relationship building. With that said, the constant thanking of people on Twitter has gone a little too far, and we all suffer for it. Thanks for nothing automated tweets. Not sure what We are talking about? Just […]
Gauging Email Marketing Success
Gauging Email Marketing Success Email marketing is one of the most efficient avenues in reaching new potential clients. It’s also an incredible way to drive engagement with current customers to keep your brand fresh in their mind. As a business owner, you wear a lot of caps and are responsible for many moving parts. It’s […]