Memorable Holiday Ads from the Past 50 Years
Besides the Super Bowl, the holiday season produces some of the best advertisements around the globe. We’re taking a walk down memory lane this week on the blog, with a few of the most memorable holiday ads in recent history. These are incredible marketing campaigns that have withstood the test of time and captured the hearts of so many. No matter your age, you are sure to have seen at least a couple of these commercials over the years.
Influencer Incentives Beyond Compensation
As the field of social media influencing has grown, the expectations for compensation have grown along with it. When influencing was a new concept, it was more of a hobby than a job for most people, so partnerships offering free product in exchange for posts were the norm. Influencers were more willing to do more work for less. However, as the field has become more established, it has become a full-time job for many. Influencers have come to expect payment, just as you would for any other job.
Experimenting with your Marketing Tactics
Experimental practices have long been an important part of developing marketing strategies. They are an important first step in testing out marketing ideas before they are released to the public. They can be helpful in providing quantitative and qualitative support for whatever tactics you choose to go with. Below are a few of the most popular experimental and scientific techniques used in the field of marketing, and how each can be helpful in crafting your strategy.
Ways to Support Local This Holiday Season
It’s only fitting that 2020 will be coming to a close with a weird and unprecedented holiday season. Many small shops, restaurants, and other businesses are hurting, and need support now more than ever. Luckily, whether you’re planning to leave your house or just take care of all your holiday preparations from the couch, there are plenty of ways you can support local businesses. Below are a few ideas.
Skills to Help You Succeed in Marketing
There are so many different career paths under the marketing umbrella. No matter which specific division or position you end up in, there are a few skills that are universally helpful for anyone looking to work in marketing. Brush up on the skills below to help you blow away the competition and perform your best.
Common Digital Marketing Mistakes
Digital marketing is a huge factor in any company’s success. It is important to invest time, money, and resources into digital marketing efforts. When you are investing in these digital means though, you want to be sure you’re doing it in a smart way that will help your business grow. Below are 6 common mistakes businesses tend to make when it comes to digital marketing. Avoid these errors to keep your business at the top of its game digitally.
Start Up Keys to Success
It’s no secret that the majority of start-up companies fail within the first few years of business. Starting a business is hard, and keeping it afloat is even harder. If you have a new business, or are thinking of starting one soon, here are a few things to keep in mind to avoid common mistakes and give you the best possible chances of success.
Social Media and Psychology
Social media has a huge impact on all of us, for better or or worse. Sometimes, we don’t even realize the impact it’s having, or why we are so affected. To better understand how social media came to have such a tight grip on society, it can be helpful to view it through the lens of psychology. Here are a few psychological frameworks to view social media phenomena through.
Planning Ahead While Maintaining Flexibility
When it comes to scheduling posts for social media, it can be a delicate balance between scrambling at the last second and planning too far ahead. You want your content to be timely and relevant, but also want to be able to plan your posts in advance. You want to be able to plan and work ahead, but also be ready to change and adapt on a moment’s notice.
Successful Social Media Copywriting: Tips and Tricks
While not quite as glamorous or eye-catching as the photos and videos, the written copy on social media posts is just as important. It can make a social media campaign great if done well, and completely tank it if done poorly.