These days, YouTube is full of ads and branded content. Everything from hauls to product reviews to product placements fill videos in practically every genre and niche on the site. Brands can benefit immensely from YouTube influencer promotions...
Contrary to what some people may believe, word of mouth is not an outdated, archaic marketing tool. Word of mouth and the role it plays for companies has changed through the years - there’s no doubting that. But through these changes, it is...
Change can be annoying, can’t it? Have you ever had a company you knew and loved completely change their logo, their slogan, or their advertising, and suddenly seem unfamiliar to you? This is called rebranding....
Have you heard of Social Listening? It’s a very popular tool amongst brands right now, used to gauge and analyze their overall online presence. It has many aspects to it, but when they all come together, it has...
As the world changes, the job market changes with it. Especially in fields that rely heavily on technology, new jobs are constantly emerging as new technologies are developed. In fact, many of the jobs today’s college students will get after graduation do not...
Every brand offers sales and discounts at some point. When you’re considering whether to run a sale, there are many factors to weigh. Below are some ways discounts can help and some ways discounts can hurt your business. ...
Buzzwords. Those words you hear all the time and can never seem to escape from. Every industry has their own set, and knowing what they mean and how to use them is essential for success in any field. Here’s a quick rundown...
We love ourselves some local influencers. If you aren’t following these ladies already, you’re missing out on some great content! There’s a little bit of something for everyone below, from fitness to food to fashion. Here are our 7 can’t miss St....
The digital age has helped businesses reach customers in so many new ways, and opened up numerous new avenues through which to communicate with the public. With these incredible opportunities there have, of course, come some new challenges as well. ...
There are many reasons to rebrand your business. Maybe your target demographic has shifted, maybe your offerings have changed, or maybe you just need a facelift to keep up with the times. Whatever the reason, ...
