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So You Want To Form Brand Partnerships

Forming partnerships for your brand can be a bit daunting when you’ve never done it before. But it’s really not so bad. Whether you’re looking to partner with fellow brands, social media influencers, or anyone else, you can start forming partnerships in just a few easy steps! We’re walking through how to get started, how you should approach partnerships, and how you can ensure success below.
Digital marketing is fast-paced, there’s no doubt about it, and with this pace comes some challenges. Below are some tips for keeping up with the changing digital landscape in a way that optimizes your digital marketing efforts.

Threads for Restaurants: Fall 2023 Edition

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The growth of Meta’s Threads over the past few months has been impressive to say the least. There are now over 130 million registered users on the site. And while it hasn’t quite overtaken X (formerly Twitter) yet, it is making strides. By the end of 2023, Threads is forecasted to have 23.7 million active users worldwide.

As Threads continues to grow and evolve, it’s going to become an even more important social media marketing tool for restaurants. Here’s what restaurants should know and how they should make the most of Threads as a part of their restaurant marketing plan.

What To Include In a Restaurant Marketing Budget

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Your marketing budget is a very important key to your restaurant’s success. It will help guide your marketing, keep you accountable, and ensure you’re optimizing your hospitality marketing in a way that works best for your brand. Know you need to set a restaurant marketing budget but not quite sure how to begin? Here’s some insights to help you out.

Building a Restaurant Marketing Content Calendar in 5 Easy Steps

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If you’re operating without a marketing content calendar, you’re missing a key opportunity to strategically drive your business goals with your content. And if the term “marketing content calendar” sounds overwhelming to you, don’t worry. It’s not as bad as it sounds, and is a really key piece of any restaurant marketing plan.

We’re breaking down how to create and implement a marketing content calendar in 5 easy steps below.

SEO Advice For Restaurants

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Is your small business doing enough to strengthen your SEO? Spoiler alert: Most businesses, particularly restaurants, aren’t. If you own a restaurant or take part in any sort of restaurant marketing, you’re going to want to keep reading. We’re spilling all the info you never knew you needed about SEO for restaurants.

Advertise Your Restaurant The Right Way

Paid advertising is a key part of a successful restaurant marketing strategy. The saying “You have to spend money to make money” really rings true. The best marketing for restaurants does require some investment, but it more than pays off in the long run.

Influencers, Events, Direct Mail, and More: Think Outside The Box For Your Restaurant Marketing

The common marketing methods everyone knows about are important. You’ll be hard-pressed to succeed without paying attention to restaurant marketing tips that advise you to have a strong social media presence, email marketing program, running Google/Facebok/Yelp ads, and optimizing your SEO.

But you shouldn’t just stick with these well-known channels. Getting creative and trying other methods can really help your restaurant marketing. Whether you do it yourself or enlist the help of a hospitality marketing agency, here are some less commonly-used channels to market your small business through.

Email Marketing For Restaurants

Don’t underestimate the power of email marketing for restaurants. It’s an underutilized tool that can play a key role in your restaurant marketing efforts. Let’s take a closer look at email marketing best practices and the role email should play in your restaurant marketing plan.

Social Media Marketing for Restaurants in 2024

It’s 2023: Is your restaurant up to date with your social media marketing? There are some well-established practices and some aspects that are ever-changing. Here are the social media marketing tips you need for your restaurant in 2023.

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