If your brand is like most, you probably have accumulated some valuable creative assets that you want to make use of, from television ads to professional photos to instructional videos. Social media can be a great way to share and proliferate these assets, but...
For many small businesses, and restaurants in particular, it is essential to reach people nearby. Reaching local customers presents a unique challenge: our world has become so globalized, but you want to scale it back and reach people who are local. Luckily, there are plenty...
Everyone knows that the service industry is facing a pretty severe staffing shortage. There are of course many contributing factors that we won’t be getting into today. Regardless of the cause, what really matters is the solution. If you are struggling to...
Twitter has been around for 15 years in the making and it is still widely used by millions of people. Now, in 2021, it is still one of the most popular social media platforms around. If you aren’t on Twitter already, you’ll want...
There is value in creating a community for your brand, and one great way to do that is with Facebook groups. Depending on your specific brand and your mission, Facebook groups can serve many different purposes. Let’s look at just a few of...
The digital marketing community continues to transform every day. When it comes time to write a listicle, often writers wonder: How do I begin? Who is my target audience? Will this content be compatible with our brand identity? Is it written in a way readers...
You know the basics: Your SEO can be hurt by broken links, lack of keywords, slow website speeds, and the like. But what are some lesser-known culprits that can lower your SEO? Here are 5 sneaky things that could be hurting your SEO without you...
The digital marketing community continues to transform every day. When it comes time to write a listicle, often writers wonder: How do I begin? Who is my target audience? Will this content be compatible with our brand identity? Is it written in a way readers...
No matter how hard you try, not everyone will like your business all of the time, and you are bound to get some negative attention online at some point. Whether it’s a negative review, hate comments on your posts, or customers angry about misinformation,...
It can be all too easy to let your brand get outdated over time without even realizing it. Suddenly, it’s been years and your branding is in pretty desperate need of a facelift to stay with the times. If you’ve gotten to...
