The Do’s and Don’ts of TikTok for Brands

TikTok’s user base has expanded rapidly over the past few years, and along with that growth, has fostered a platform that allows businesses to market themselves in an accessible, affordable, and relatable way. Through TikTok marketing, businesses can easily connect with their user-base and generate engagement with their brand. That means if you’re not on TikTok already, it’s time for your business to get in on it too. No matter if your company has yet to start TikTok marketing or is still developing its audience, there are a few do’s and don’ts to navigating TikTok content creation.

SEO for CPG Brands

SEO, SEO, SEO. The importance of search engine optimization for pretty much any brand cannot be overstated. This is the way a brand can increase their exposure online, make sure they’re getting in front of the right audience, and expand their reach on sites like Google and Bing.

In the consumer packaged goods (CPG) industry in particular, SEO can be a valuable tool to increase brand awareness and eventually sales. Below is a short list of SEO considerations for CPG brands.

5 Ways Your Small Business Can Make Use of Facebook Groups

For small businesses, Facebook groups are a valuable tool for interacting with current and potential customers. Listed are five ways your small business can make the most of Facebook groups. Social media features such as Facebook groups have proven to help small businesses understand their customers and increase engagement.

Marketing Tips for Quick-Service Restaurants

Restaurant marketing is a beast all of its own. Many of the characteristics that set restaurants apart from other businesses (their hours, business model, level of staffing, etc) also mean their digital marketing needs are a little bit different.

Here at BYK Digital, we work with a large number of restaurants and food service clients. Many of the same marketing principles and methods are applicable for all restaurants. However, there are also some key differences between full-service and quick-service restaurants. Below, we’ve got 5 hot tips specifically for quick-service restaurants to help their digital marketing efforts really shine.

8 Things Your Website Must Include

Building and maintaining a website that functions well for your business can be a tall task. There are tons of factors to consider for it to be successful. For your brand’s website to really excel, you’ll want to start by making sure you have all of the below items.

5 Secret Ways to Increase Your Social Media Presence

Optimizing your brand’s social media presence can feel like solving a 5,000 piece jigsaw puzzle. There are so many different moving parts to keep straight, so muc strategy to hone, and so many different ways to post and engage with your fanbase. Most people who have a social media presence for their business know you should post regularly, make use of stories, and respond to comments and messages. But there are also some less well-known ways to really help your social channels stand out. If your small business needs social media help, here are 5 secret ingredients you may not have known about.

5 Facebook Publishing Tools You Probably Didn’t Know About

Now, it’s 2022, your business has to have not only a social media page but also a presence to survive. Meta is the top social media platform and has countless businesses that rely on it to communicate with customers, stay relevant, etc. Since twenty years ago, social media has dramatically evolved and continues to. Meta continues to make it easier for its users and businesses to get the most out of their social media efforts with its publishing tools.

How Facebook Publishing Tools Can Help Your Brand

Meta Business Suite has been transforming quite a bit recently. With this transformation has come many new features for businesses. In particular, there are a number of publishing tools and capabilities that can help your brand with content creation. Here are just a few of the ways Meta Business Suite can benefit you and help your brand create the best content possible.

Website Design Trends That Are Taking Off This Year

Website design trends are always evolving and it can be challenging to keep up and make your website stand out. Your website is a huge opportunity to make an impression on potential customers, and if they are not impressed, your business will suffer. Here are a few hot trends we’ve seen this year so far that can help you keep up with your competitors:

5 reasons you should hire an agency for your website maintenance

Website maintenance can be a time consuming task that just doesn’t fit into your schedule as a small business owner. That’s where a digital marketing agency can be a huge help. Not every agency is the same, but if you hire a good one, you’ll get the following 5 important benefits.