Emerging Influencer Categories
Social media influencing has been a well-established field for quite some time now. Certain categories, such as beauty influencers, fashion influencers, and gaming influencers, have been around practically as long as the field itself. However, as with any other field, there are also constantly new trends developing. New categories of influencers emerge relatively frequently. What are a few of the influencer categories that have emerged and whose popularity has taken off recently?
Making the Most of a Limited Marketing Budget
As a small business, it can be easy to be intimidated by the huge dollar values that national corporations commit to their marketing budgets. But just because your marketing budget isn’t in the millions doesn’t mean that it can’t be effective for your company. You really don’t always need the big bucks as long as you are being smart and efficient with the budget you do have. Here are 5 ways to stretch your marketing budget as far as possible and make the most of it.
St. Louis Influencers to Watch
We love ourselves some local influencers. If you aren’t following these ladies already, you’re missing out on some great content! There’s a little bit of something for everyone below, from fitness to food to fashion. Here are our 7 can’t miss St. Louis influencers.
Digital Marketing Buzzwords and What They Actually Mean
Buzzwords. Those words you hear all the time and can never seem to escape from. Every industry has their own set, and knowing what they mean and how to use them is essential for success in any field. Here’s a quick rundown of some of the key digital marketing buzzwords you’ll want to know to impress your colleagues, friends, or maybe even a potential employer.
The Lowdown on Online Reviews
Online reviews can really make or break a company. More than ever, people are turning to other consumers for their information about brands and businesses. Reviews are quickly becoming as important as any form of paid advertising
How Discounts Can Help or Hurt your Business
Every brand offers sales and discounts at some point. When you’re considering whether to run a sale, there are many factors to weigh. Below are some ways discounts can help and some ways discounts can hurt your business.
Reasons to Rebrand
Change can be annoying, can’t it? Have you ever had a company you knew and loved completely change their logo, their slogan, or their advertising, and suddenly seem unfamiliar to you? This is called rebranding.
The Power of Word of Mouth
Contrary to what some people may believe, word of mouth is not an outdated, archaic marketing tool. Word of mouth and the role it plays for companies has changed through the years – there’s no doubting that. But through these changes, it is in fact just as important as ever.
Clubhouse: An Up-and-Coming Social Media Platform
We created an account and tested out Clubhouse’s features so you don’t have to. Here is our full review of this new social media platform.
7 Features Your Restaurant’s Website Needs
In today’s fast-paced world, having a website for your restaurant is crucial to attract and retain customers. A website can provide customers with essential information such as your menu, hours of operation, and contact information, making it easier for them to plan their visit. However, not all restaurant websites are created equal, and there are certain features that are essential to a successful restaurant website. Here are seven features your restaurant’s website needs.