Managing Online Hate For Your Business

No matter how hard you try, not everyone will like your business all of the time, and you are bound to get some negative attention online at some point. Whether it’s a negative review, hate comments on your posts, or customers angry about misinformation, you will want to manage this negative attention quickly and efficiently so it doesn’t hurt your brand too much. Here are a few ways to manage the hate your brand can receive online and potentially turn it around. If you’ve gotten to this point, fear not! Here are some ways you can refresh your brand and keep it up to date, without needing to completely rebrand or start from scratch.

Catching Your Brand Up To Speed

It can be all too easy to let your brand get outdated over time without even realizing it. Suddenly, it’s been years and your branding is in pretty desperate need of a facelift to stay with the times.

If you’ve gotten to this point, fear not! Here are some ways you can refresh your brand and keep it up to date, without needing to completely rebrand or start from scratch.

Using Instagram Live Rooms for Your Business

This spring, Instagram introduced a new feature for their Live function: Live Rooms. Live Rooms allows you to “double down” on the number of hosts that can go Live together. Previously, only 2 accounts could go Live together in one stream, but Live Rooms increases that to 4 creators.

While this change may seem relatively small, it is definitely something that your brand could take advantage and make use of. Below are just a few ways you can use Live Rooms, and some benefits it can offer your brand.

Good Housekeeping For Your Brand

While not one of the most glamorous parts of the job, basic housekeeping and upkeep tasks can make a big difference for your marketing efforts and your business as a whole. The items below are not things you want to let fall to the wayside, as they could really hurt your business in the long run. Make sure to make all these tasks a regular part of your routine if you want your brand’s marketing efforts to be as strong as possible.

Reasons to Invest in Digital Paid Ads

For companies who do not have extensive experience in digital marketing, the idea of making a large financial investment into paid advertisements can be scary. Paying for digital ads is obviously much more costly than just running social media accounts and focusing on organic digital marketing means. However, paid advertising is usually worth the investment, and can bring in impressive results for your brand. Below are just a few of the many reasons you should consider investing in paid ads for business if you aren’t already.

Do’s and Don’ts of Social Media Content Planning

Planning social media content for a brand is a multi-faceted job. You have to balance the business goals of your company with the various social platforms you are on and the type of content users prefer consuming on each.

When it comes to content planning, no matter the channel(s) you’re working with, there are some basic rules you should follow. Here are some do’s and don’ts for social media content planning.

Is your Website Truly User-Friendly?

With so much commerce taking place online these days, it’s more important than ever that your website is user-friendly. You may think your site is all set, but is it really? Here are a few easy things you can do and changes you can make to ensure your audience has a seamless experience on your site.

The Continued Value of Virtual Events

After a long year of Zoom meetings and virtual events, people are very ready this summer to get back to in-person events. But even as the world reopens and “normalcy” resumes, virtual events continue to have their space. In fact, they can be a very valuable addition to many companies’ digital marketing arsenals. We’re walking through some of the ways virtual events are continuing to be utilized, the benefits these types of events have, and their outlook for the future.

Digital Marketing in a Changing Digital Landscape

The world is changing quickly, especially when it comes to the digital landscape. This fast pace can leave digital marketers with many questions as they’re trying to stay ahead of the curve: How can I keep up? How can I discern between what will be a passing trend and what is likely to stick around? How often do I need to change my strategy? How can I plan ahead with everything changing so quickly?

Digital marketing is fast-paced, there’s no doubt about it, and with this pace comes some challenges. Below are some tips for keeping up with the changing digital landscape in a way that optimizes your digital marketing efforts.

Best Organization Tools for Your Business

No matter how big or small your business is, it can be a challenge to keep everything and everyone organized. Even if it seems unnecessary in the moment, it is best to set standards and start making use of tools while your business is still small, so expansion and growth are more seamless. Here are some of the most useful organizational tools and technologies to help keep your business moving in the right direction.