Engagement – What It Is and How to Get It
Engagement, engagement, engagement. The holy grail of social media today. If you’ve got high engagement, your page is pretty much automatically considered “successful,” so it is highly sought after to say the least.
Psychology in Advertising: Part 1
Have you ever wondered how the advertisements that you see everywhere came to be? How did the teams working on them decide on the colors, the phrases, and the overall look of the ad? There are of course many factors in this decision-making process, but one that you might not realize is an important factor is psychology.
Psychology in Advertising: Part 2
Last week, we shared some ways psychology is used in advertising that you might not even notice. There were way too many examples for just one blog post, so today, we’re back with part 2! Here are a few more common advertising techniques that are based on psychological principles.
The Continued Value of Virtual Events
After a long year of Zoom meetings and virtual events, people are very ready this summer to get back to in-person events. But even as the world reopens and “normalcy” resumes, virtual events continue to have their space. In fact, they can be a very valuable addition to many companies’ digital marketing arsenals. We’re walking through some of the ways virtual events are continuing to be utilized, the benefits these types of events have, and their outlook for the future.
5 Things That Could Be Secretly Hurting Your SEO
You know the basics: Your SEO can be hurt by broken links, lack of keywords, slow website speeds, and the like. But what are some lesser-known culprits that can lower your SEO? Here are 5 sneaky things that could be hurting your SEO without you even knowing it.
If you’ve gotten to this point, fear not! Here are some ways you can refresh your brand and keep it up to date, without needing to completely rebrand or start from scratch.
How to Write the Perfect Listicle
The digital marketing community continues to transform every day. When it comes time to write a listicle, often writers wonder: How do I begin? Who is my target audience? Will this content be compatible with our brand identity? Is it written in a way readers can easily understand? And finally what kind of list is needed? Fine-tuning to creating a listicle is important when outlining the dialogue for marketing content.
Do’s and Don’ts of Social Media Content Planning
Planning social media content for a brand is a multi-faceted job. You have to balance the business goals of your company with the various social platforms you are on and the type of content users prefer consuming on each.
When it comes to content planning, no matter the channel(s) you’re working with, there are some basic rules you should follow. Here are some do’s and don’ts for social media content planning.
Keeping Up With New Instagram Features
It’s hard to catch up with social networking updates because they change regularly. Instagram, which has about a billion users, is packed full of features meant to be entertaining as well as beneficial to marketers. Indeed, it is a powerful marketing tool due to its high interaction rates. That’s why we’ve compiled a list of everything you need to know about some of Instagram’s newest features so you can stay ahead of the curve. Keep in mind that Instagram is known for adding and removing features all the time, so if you still don’t have access to some of these, be patient.
Improve Your Local SEO With These 5 Steps
Although competing with the big names online can be challenging for a small company, you can improve your local success by using the right approach and resources. Establishing and maintaining a solid local search engine presence can help your business gain a lot of exposure and reach more customers. Businesses that serve their communities benefit from local SEO because it enhances their search visibility. As a result, small businesses increase their website traffic, leads, and conversions. Check out these five ways to optimize your company for local SEO and get the most out of it.
Digital Marketing Trends of 2021 So Far
We’re nearing the halfway point of 2021. Through the first few months of this year, we have seen a number of new digital marketing trends emerge, as well as accelerated growth amongst trends that have been around for a while. We’ve compiled a list of trends that have taken hold so far this year, as well as trends to look out for through the rest of the year.