Rebranding Successfully
There are many reasons to rebrand your business. Maybe your target demographic has shifted, maybe your offerings have changed, or maybe you just need a facelift to keep up with the times. Whatever the reason,
Reaching a Local Audience Digitally
The digital age has helped businesses reach customers in so many new ways, and opened up numerous new avenues through which to communicate with the public. With these incredible opportunities there have, of course, come some new challenges as well.
Emerging Influencer Categories
Social media influencing has been a well-established field for quite some time now. Certain categories, such as beauty influencers, fashion influencers, and gaming influencers, have been around practically as long as the field itself. However, as with any other field, there are also constantly new trends developing. New categories of influencers emerge relatively frequently. What are a few of the influencer categories that have emerged and whose popularity has taken off recently?
Making the Most of a Limited Marketing Budget
As a small business, it can be easy to be intimidated by the huge dollar values that national corporations commit to their marketing budgets. But just because your marketing budget isn’t in the millions doesn’t mean that it can’t be effective for your company. You really don’t always need the big bucks as long as you are being smart and efficient with the budget you do have. Here are 5 ways to stretch your marketing budget as far as possible and make the most of it.
Keeping Your Content Fresh
It can be easy to get into a rut when it comes to posting on social media. No matter how often your brand runs deals, unveils new offerings, or offers specials, sometimes your content feels stale and repetitive. There are, however, plenty of creative ways to keep your content feeling fresh. And the good news is, you don’t always need a professional photo shoot to do it. Here are some ways to freshen up your posts, both by repurposing old content and creating new content.
Tips and Tricks for Becoming a Successful Influencer: Part 2
A couple weeks ago, we shared part 1 of our Tips and Tricks for Influencers series, which focused on establishing your accounts to set yourself up for success. Today, we are back with part 2.
Social Media Sites and Your Business
We are fully in the age of social media. It is almost impossible to have success as a brand today without having an online presence. It can be a challenge to craft this presence across the many different social media platforms that exist.
Increasing Email Open Rates
Email marketing is a very profitable aspect of marketing right now. When used correctly, it can be a great way to interact directly with a tailored list of customers who have an attachment to your brand.
5 Posting Trends You Do Not Want to Miss
Social media trends come and go so quickly that they can be hard to catch before they disappear. It seems that as soon as a trend or concept gains popularity, a new one pops up to overtake it.
St. Louis Influencers to Watch
We love ourselves some local influencers. If you aren’t following these ladies already, you’re missing out on some great content! There’s a little bit of something for everyone below, from fitness to food to fashion. Here are our 7 can’t miss St. Louis influencers.