Growth while Maintaining your Loyal Fan Base
As a business, you always want to be growing your audience and customer base. No matter who you are or how great your customers are, no brand has ever said “That’s enough, no need for any more fans please.”
Long Term Business Impacts of Coronavirus
Can you even remember what your company was like before the coronavirus gripped our nation in March? It feels like a lifetime ago that it was business as usual in our country. There have been many obvious temporary impacts of course, like mask wearing, sanitizing stations, and socially distanced stores and restaurants. However, this public health crisis has also brought about some other shifts and impacts that could be longer lasting
Do’s and Don’ts of YouTube Promotion
These days, YouTube is full of ads and branded content. Everything from hauls to product reviews to product placements fill videos in practically every genre and niche on the site. Brands can benefit immensely from YouTube influencer promotions
Engagement – What It Is and How to Get It
Engagement, engagement, engagement. The holy grail of social media today. If you’ve got high engagement, your page is pretty much automatically considered “successful,” so it is highly sought after to say the least.
Psychology in Advertising: Part 1
Have you ever wondered how the advertisements that you see everywhere came to be? How did the teams working on them decide on the colors, the phrases, and the overall look of the ad? There are of course many factors in this decision-making process, but one that you might not realize is an important factor is psychology.
Psychology in Advertising: Part 2
Last week, we shared some ways psychology is used in advertising that you might not even notice. There were way too many examples for just one blog post, so today, we’re back with part 2! Here are a few more common advertising techniques that are based on psychological principles.
The Continued Value of Virtual Events
After a long year of Zoom meetings and virtual events, people are very ready this summer to get back to in-person events. But even as the world reopens and “normalcy” resumes, virtual events continue to have their space. In fact, they can be a very valuable addition to many companies’ digital marketing arsenals. We’re walking through some of the ways virtual events are continuing to be utilized, the benefits these types of events have, and their outlook for the future.
Do’s and Don’ts of Social Media Content Planning
Planning social media content for a brand is a multi-faceted job. You have to balance the business goals of your company with the various social platforms you are on and the type of content users prefer consuming on each.
When it comes to content planning, no matter the channel(s) you’re working with, there are some basic rules you should follow. Here are some do’s and don’ts for social media content planning.
5 Things That Could Be Secretly Hurting Your SEO
You know the basics: Your SEO can be hurt by broken links, lack of keywords, slow website speeds, and the like. But what are some lesser-known culprits that can lower your SEO? Here are 5 sneaky things that could be hurting your SEO without you even knowing it.
If you’ve gotten to this point, fear not! Here are some ways you can refresh your brand and keep it up to date, without needing to completely rebrand or start from scratch.
How to Write the Perfect Listicle
The digital marketing community continues to transform every day. When it comes time to write a listicle, often writers wonder: How do I begin? Who is my target audience? Will this content be compatible with our brand identity? Is it written in a way readers can easily understand? And finally what kind of list is needed? Fine-tuning to creating a listicle is important when outlining the dialogue for marketing content.