Pros and Cons of Automated Messaging
Many businesses have turned to automated messaging on their websites and social media pages. You can make use of automated messaging features to various different extents, from merely implementing a welcome message with some basic business information, to having full conversations with customers through a bot. If your business has not yet implemented any automated […]
Using Instagram Live Rooms for Your Business
This spring, Instagram introduced a new feature for their Live function: Live Rooms. Live Rooms allows you to “double down” on the number of hosts that can go Live together. Previously, only 2 accounts could go Live together in one stream, but Live Rooms increases that to 4 creators. While this change may seem relatively […]
Where Should You Share This Content?
If your brand is like most, you probably have accumulated some valuable creative assets that you want to make use of, from television ads to professional photos to instructional videos. Social media can be a great way to share and proliferate these assets, but different types of creative are best suited for different placements. We’ve […]
7 Best Ways to Reach Local Customers
For many small businesses, and restaurants in particular, it is essential to reach people nearby. Reaching local customers presents a unique challenge: our world has become so globalized, but you want to scale it back and reach people who are local. Luckily, there are plenty of tools and methods available to help you reach the […]
Highlighting Some Incredible Charleston Small Business Owners
Charleston, South Carolina has a lot to offer, from its Southern hospitality to its charming historic architecture and delicious food options. In particular, the small business scene in Charleston is absolutely incredible! In today’s blog, we’re highlighting just a few of the extremely talented small business owners doing their thing (and doing it oh so […]
Things you might not realize need to be updated on your website
So many pages, so many spots where things can be forgotten. Even on a relatively simple website, there are plenty of things that can get overlooked or become out of date. There’s a lot to remember when it comes to website maintenance. Here are just a few of the most commonly overlooked aspects of your […]
Marketing Tips for Quick-Service Restaurants
Restaurant marketing is a beast all of its own. Many of the characteristics that set restaurants apart from other businesses (their hours, business model, level of staffing, etc) also mean their digital marketing needs are a little bit different. Here at BYK Digital, we work with a large number of restaurants and food service clients. […]
The Do’s and Don’ts of TikTok for Brands
TikTok’s user base has expanded rapidly over the past few years, and along with that growth, has fostered a platform that allows businesses to market themselves in an accessible, affordable, and relatable way. Through TikTok marketing, businesses can easily connect with their user-base and generate engagement with their brand. That means if you’re not on […]
The Continued Value of Virtual Events
After a long year of Zoom meetings and virtual events, people are very ready this summer to get back to in-person events. But even as the world reopens and “normalcy” resumes, virtual events continue to have their space. In fact, they can be a very valuable addition to many companies’ digital marketing arsenals. We’re walking through some of the ways virtual events are continuing to be utilized, the benefits these types of events have, and their outlook for the future.
Guerrilla Marketing? What’s That?
Let’s face it, advertisements are everywhere we look nowadays. This poses a challenge for marketing companies to create scroll-stopping content. This is where Guerilla Marketing comes in.
Guerilla Marketing is a form of advertising that uses unusual and creative visuals that stops someone in their tracks and gets them thinking. The best part? It tends to be a much cheaper alternative to regular advertising! A little creativity can go a long way.