Forming partnerships for your brand can be a bit daunting when you’ve never done it before. But it’s really not so bad. Whether you’re looking to partner with fellow brands, social media influencers, or anyone else, you can start forming partnerships in just a few easy steps! We’re walking through how to get started, how you should approach partnerships, and how you can ensure success below.
It’s hard to catch up with social networking updates because they change regularly. Instagram, which has about a billion users, is packed full of features meant to be entertaining as well as beneficial to marketers. Indeed, it is a powerful marketing tool due to its high interaction rates. That’s why we’ve compiled a list of everything you need to know about some of Instagram’s newest features so you can stay ahead of the curve. Keep in mind that Instagram is known for adding and removing features all the time, so if you still don’t have access to some of these, be patient.
Although competing with the big names online can be challenging for a small company, you can improve your local success by using the right approach and resources. Establishing and maintaining a solid local search engine presence can help your business gain a lot of exposure and reach more customers. Businesses that serve their communities benefit from local SEO because it enhances their search visibility. As a result, small businesses increase their website traffic, leads, and conversions. Check out these five ways to optimize your company for local SEO and get the most out of it.
We’re nearing the halfway point of 2021. Through the first few months of this year, we have seen a number of new digital marketing trends emerge, as well as accelerated growth amongst trends that have been around for a while. We’ve compiled a list of trends that have taken hold so far this year, as well as trends to look out for through the rest of the year.
Community engagement, both virtually and in-person, can help your brand immensely. The more people feel a personal connection to the brand, the products, the mission, or the owners, the more loyal they are bound to be. Building up your community is an effective and cost-efficient way to turn first-time purchasers into repeat customers. Below are a few easy ways you can work to build a community for your brand.
You should consider adding TikTok to your social media arsenal if you want to stay one step ahead of the market. With over 680 million monthly active users worldwide, TikTok is perfect for branding. This platform is not just fun but also a useful business tool, so it’s time to up your game and make the most out of it. Here are 7 ways to build your brand and promote your business on TikTok.
A marketing agency can provide a number of benefits to your brand. From saving you time and money, to modernizing your digital marketing strategy and helping you reach your business goals, read on for the top 5 reasons you should hire a digital marketing agency for your small business.
Every brand has them. The customer who comments on every photo, who shares your content, who’s always one of the top fans on your page. They’re basically constantly providing your business with free advertising, just because they love you. We’re calling this the “unofficial influencer”.
These people don’t necessarily have any sort of deal in place with your company; they have just come to love your offerings and constantly want to share their love with the world. These types of customers are extraordinarily valuable, as well as hard to come by. When you have an “unofficial influencer”, here is how you can make the most of it.
We first talked about Instagram Reels on the blog a few months ago. Since then, the feature has really taken off, especially among younger Instagram users. Today, we’re revisiting the topic of Instagram Reels, and taking a look at the way it has grown over the past few months.
You may or may not be familiar with the idea of an attribution model. It is just one of many ways you can analyze data from your marketing efforts to make improvements going forward. Attribution models can be a very useful tool to provide insights about your digital campaigns, and pinpoint which of your digital efforts are working most effectively. For those who aren’t familiar, or are wondering if these models are something they should be using, we’re breaking down the basics of attribution models below.